Official Record Event
Use the power of record-breaking to promote your business!
With the Official Record Event you can create a unique, engaging event with an attempt to break a Guinness World Records title as the centre point. The expert team at Guinness World Records can help find a record that best suits your needs or business challenge.
This solution enables you to use the ‘Official Attempt’ logo prior to your event to promote the occasion through multiple marketing channels. On the day of your event an official Guinness World Records judge, a Record Adjudicator, will immediately assess your record attempt. If your attempt is successful, your Record Adjudicator will present your framed certificate in a special Guinness World Records Awards Ceremony.
You can amplify your promotional opportunities with the Premium Official Record Event. This premium solution gives the added benefit of the official ‘Record Holder’ logo which can be used to promote your Guinness World Records record-holder status through a variety of marketing channels. The premium level solution also delivers a social media consultation with the Guinness World Records in-house team to help maximise promotion of your event. In addition, Guinness World Records will publish a news article about your record achievement and event on its global website, visited by a million unique users every month, and promote it through the global Media Zone.
Record Challenge Roadshow
Entertaining events where your customers can become Guinness World Records title holders!
Our customised live events are built around multiple record attempts and designed to captive your target audience with the power of record-breaking. A Record Challenge Roadshow is completely tailored to your organisation’s goals and marketing objectives, with record challenges carefully chosen by the expert team at Guinness World Records.
Some brands host one day events where customers can enjoy practising records and then officially attempt a record in front of a Guinness World Records official judge, whilst others choose to run ‘challenge fairs’ which take place over a number of weeks or months at different locations. This flexible solution is crafted to your specific requirements and anything is possible!
Record-breaking in Marketing campaigns
Use Guinness World Records in your marketing campaign
A unique way to boost awareness and enhance your brand, products or services.
Whether you’re a brand looking for a new world record or you already hold a record title, working with Guinness World Records can super-charge your brand marketing. Businesses can use the global prestige of the Guinness World Records name and logo to promote their world record attempts and achievements across multiple marketing channels.
With the Guinness World Records logo, you can create a marketing campaign which is officially endorsed by the authority of our brand. A Guinness World Records title can act as a creative platform for an entire campaign or our records can be incorporated into an existing 360° integrated marketing campaign.
Guinness World Records offers a unique way to boost awareness and amplify your brand messaging.
Record-breaking in Online Marketing
Employ the power of Guinness World Records online
Drive online engagement with your customers
Guinness World Records has the flexibility to deliver authentic engagement across any digital channel. From world records with the power to go viral to online record-breaking experiences for your customers – we’ve got a solution for any business challenge.
Our online campaigns have proven success in delivering meaningful social media interactions, growing genuine fan bases and creating shareable online content. With the help of the Guinness World Records expert team, effective engagement online can be ensured for any brand.
With our Online Record Challenge your customers – no matter where they are around the globe – can experience the thrill of record-breaking from their own home. Simply by videoing their attempt and submitting online, customers can have their skills assessed by a Guinness World Records judge and become official world record holders.
A team-building event with a difference!
Our unique, fun solution for motivating staff or agents brings them together as a team and gives everyone the opportunity to be a record-breaker. Amaze your staff with insight into the most famous, incredible and bizarre Guinness World Records, before giving them the chance to take on their own Guinness World Records challenges and be officially recognised as the best in the world. These events, run by our expert team building partners, lasts for up to two hours and incorporate up to 10 Guinness World Records titles to attempt.
Why not build your own team challenge? If you like the idea of a team building event with record breaking at its core, but prefer to select your own records and format, Guinness World Records can work with you to design a programme to specifically meet your requirements.
Employee Engagement Programme
Employ the power of being the world’s best to engage and inspire your staff
This programme of record-breaking events is tailored specially to your organisation’s needs and executed with your employees over a designated period of time. It incorporates a variety of records to focus on the elements of staff development that your business wishes to cultivate. The programme might be aimed at a small group of board members or it could be designed for staff at all levels across the company, the choice is yours! Our experience has shown that being the ‘best in the world’ is a motivator for everyone, no matter what position they hold.
Corporate editions of Guinness World Records
To celebrate your record achievement, Guinness World Records can create special editions of our bestselling book dedicated to you and your achievement. A customised cover can include your company’s logo and imagery. The book itself will showcase your company’s Guinness World Records title and achievements over four dedicated pages. It makes a unique corporate gift for customers and staff alike, or to those who have had a memorable time taking part in the record attempt.