Matt Lauer, Al Roker and Co. watched the entire week as live attempts were made at everything from longest cartoon strip to most heads shaved in one hour
Annual Mexican convention for farming and rural products breaks second massive food record in four years
A record-breaking 1,675 children got into the carnival spirit on Monday in support of the second annual Street Child World Cup
Texas elementary school's fathers club sets up iconic hat-wearing attempt to commemorate legendary author's birthday
Pupils from Kingston Grammar School in south West London have made their own piece of sporting history by setting a new world record for most players in a hockey exhibition match.
Fundación Olga Sinclair leads the way as kids aged 1-18 mark historic anniversary of iconic landmark
Team GB Olympic medal-winners Michael Jamieson and Rebecca Adlington were among a group of 100 swimmers who helped smash the world record title for fastest 100 x 100m relay title on Sunday.
Using more than 2 million recycled beads, Wanger aimed to raise awareness of thousands of tons of discarded Mardi Gras mainstays
Official: Dubai smashes largest fireworks display world record with New Year’s spectacular - watch in full here
Dubai has seen in 2014 in unforgettable style, with a successful attempt at the world record for the largest ever fireworks display.
Watch time lapse construction video of house built in Texas to raise funds for local children's hospital
Michelle Obama, Selena Gomez among those to help "Great Nature Project" photo collection earn NGK its eighth world record
A choir of primary schoolchildren have played their way into the record books with a successful attempt at the title for largest ocarina ensemble at London’s Royal Albert Hall.
Patients, doctors, nurses join together to paint final product
More than 400,000 interlocking plastic bricks used to construct record-breaking tower
The Mexican city celebrated its anniversary in a gigantic way, building a record-breaking treat