Raising awareness of your cause
Guinness World Records events have been used by charities and organisations across the globe, to promote awareness, raise funds and engage supporters by providing them with the chance to prove their commitment and a once in a lifetime opportunity.
Time and time again, Guinness World Records attempts have proven to be a powerful tool for bringing key messages to life, generating widespread awareness and attracting partcipation from the masses.
Below are some of the charities we've worked with.
Denizli Municipality, Turkey.
Denizli Municipality in Turkey wanted to raise female engagement with sports and encourage women to try out new forms of exercise. With an attempt for the Largest pilates class, Denizli brought together 3,486 women of the district at the sports stadium to take part. When accepting the certificate on behalf of the municipality, the Mayor of Denizli praised the record for showing the power of women to the world.
The largest pilates demonstration/class was achieved by 3,486 participants in an event organized by Denizli Municipality (Turkey) in Denizli, Turkey, on 2 June 2013.
Solent NHS Trust
Solent NHS Trust provides community and specialist health services for the people of Hampshire, UK. On Valentine’s Day 2013, the Solent NHS Trust wanted to remind young people about the important of sexual health and protection. On 14th February, six venues across Southampton conducted sexual health screenings including nightclubs where Valentine’s Day celebrations were being held. In the 24 timeframe Solent NHS Trust attracted 767 participants to their attempt and brought their message to young people across Hampshire.
The most sexual health screenings in 24 hours (multiple venues) was achieved by the Solent NHS Trust (UK), attracting 767 participants to six venues in Southampton, Hampshire, UK, on 15 February 2013.
Ministry of Public Health, Thailand.
Thailand’s Department of Health and the Ministry of Public Health was looking for a way to raise public awareness of the importance of exercise and its impact on chronic diseases. They approached Guinness World Records to find a record solution that would also demonstrate that exercise could be easy, practical and did not have to cost anything. The attempt for Most people hula-hooping simultaneously gave the Department of Health and the Ministry of Public Health a platform to reinforce its healthy living message and saw 4,183 join the event to achieve the record.
The most people hula-hooping simultaneously is 4,183 and was achieved by the Department of Health and the Ministry of Public Health (both Thailand) in Bangkok, Thailand, on 12 February 2013.
Adana Güney Rotary Club
Adana Güney Rotary Club wished to engage young people with the message of peace and encourage them to work towards achieving peace the world over. To achieve this Guinness World Records was asked to create a record attempt that would engage children and schools from across Turkey. The resulting record title, Largest picture mosaic, drew participants from 84 schools all over Turkey with 17,800 individual A4 pictures being submitted. The final mosaic depicted a crane bird and measured 53.17 m (174.44 ft) in length and 53.11 cm (20.91 in) in width.
The largest picture mosaic measured 1,111.78 m² (1,1967.05 ft²) and was achieved by Adana Güney Rotary Club (Turkey) in Adana, Turkey, on 14 April 2013.
Zayed Higher Organization for Humanitarian Care and Special Needs
Zayed Higher Organization for Humanitarian Care and Special Needs provides educational, social and psychological, and therapeutic care for students with special needs in Al Mafraq city in Abu Dhabi. The organisation created a campaign for its students entitled ‘Touch of Fulfilment’. The culmination of the campaign would be a record attempt for the Largest photo album. The student created an album with 18 pages holding 210 rare and historic photographs of the late Sheikh Zayed Bin Sultan Al Nahyan, the founder of UAE and measuring.
The largest photo album measures 4.5 m x 5.5 m (14 ft 9.16 in x 18 ft 0.53 in) and was created by Zayed Higher Organization for Humanitarian Care & Special Needs (UAE) at the Emirates Palace in Abu Dhabi, UAE, on 4 June 2013.
Little Heroes, the UK charity dedicated to childhood cancer, wished to stage an event that would give over 200 children suffering from have life threatening cancer a happy memory. Guinness World Records established a record category for the Longest chain of beads, which was created by children from around the UK and when complete measured 5.39 miles. Little Heroes dedicated its record achievement to the families of children who had not survived their struggle with the disease.
The longest chain of beads measures 8,668.575 m (28,440.206 ft; 5.39 miles) and was made by Colin Nesbitt, Reece Randle and childhood cancer charity Little Heroes (all UK) in Bradford, UK, on 18 February 2013.
Padova for Children
Padova for Children is an Italian children’s charity focused on improving the lives and health of young people in Padova. In June 2013 the charity wished to raise funds for the Institute for Pediatric Research "Città della speranza and enable it to invest in pediatric research. A record attempt for the Most people running 100 metres in a 12-hour relay united the people of Padova with 2,405 taking part and fundraising for the Institute for Pediatric Research.
The most people running 100 metres in a 12-hour relay is 2,405 and was achieved by Padova for Children (Italy) in Padova, Italy, on 1 June 2013.