Guinness World Records - Officially Amazing

Product Launch


When it comes to creating talkability for a new product or engaging consumers with a new launch - Guinness World Records offers a truly unique solution.

We have helped companies across the globe to launch products, announce new releases and ignite consumer awareness.

As the universally recongised authority on records, you can trust us to find the best record-breaking solution for your business needs.

Our creative team has partnered with companies and agencies worldwide. Together we have formulated record solutions which have communicated product benefits, supported brand messaging and aligned with company values.

Below are some of the global brands we've worked with to create record-breaking product launch events.

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  • In Germany, Samsung was set to launch its GALAXY S4 Zoom, the latest in its highly successful smartphone series. The brand wanted a mechanic that would demonstrate the powerful photographic features of the new model. A Guinness World Records attempt which combined its consumers photographic passions and social media proved the ideal solution.

    Samsung created a facebook app and asked fans to upload their best mobile photography. From the final facebook album, a selection of 23,000 pictures became part of the world’s Largest photobook.


    The largest photo book is 40.52 m2 (436 ft2 15 in2) and was created by Samsung Electronics GmbH (Germany), in Berlin, Germany, on 7 September 2013.

  • Joy P&G

    P&G has just launched a new washing-up liquid in Malaysia called JOY. The new product claims to be five times more powerful than competitor products.

    To support the product launch, and showcase the efficiency of JOY, P&G took on the challenge to create the Longest line of washed plates in the world. To truly put JOY to the test, the brand undertook the record-breaking challenge using just one bottle of JOY liquid.


    The longest line of washed plates consists of 26,213 plates and was achieved by JOY from P&G (Malaysia), at the National Stadium in Bukit Jalil, Kuala Lumpur, Malaysia on 14 September 2013.

  • Ariel - P&G

    Ariel first launched 50 years ago and is now one of the world’s most popular washing detergents. P&G was launching Ariel in South Africa and wanted to showcase its cleaning power to expectant consumers.

    A live event based around a record attempt for the Most people hand-washing fabric simultaneously gave an impactful demonstration of Ariel and context for product sampling. Such was the success of the event, when Ariel launched in Vietnam a month later P&G employed the same engagement technique and snatched the world record title.


    The most people hand-washing clothes simultaneously was 1,009, achieved by Ariel Detergent, Johannesburg, South Africa on 1 May 2013. The current record is 1,968 and was achieved by Ariel Detergent in Ho Chi Minh, Vietnam, on 15 June 2013.

  • Sears

    Sears, the leading home appliance retailer in the US with 2,500 stores, is the official retail sponsor of the Warner Brothers movie “Man of Steel” – the hotly anticipated return of the Superman film series.

    As it competed against almost 100 other promotional sponsors, Sears wanted a solution to emphasise its association with the movie. With a record-breaking attempt which combined the new Superman costumes and Sears employees, the brand delivered +104 million media impressions.


    The largest gathering of people dressed as Superman was 566, achieved by Sears Holdings Corporation (USA) in Chicago, Illinois, USA on 5 June 2013.

  • Smirnoff

    In Thailand, Smirnoff was launching a new range of melon flavoured vodka and Ready-To-Drink beverages. However due Thai advertising regulations, the direct promotion of alcohol is prohibited. To announce the new product range a Guinness World Records title was envisaged to bring the new flavour to life.

    With the world’s Longest anamorphic painting, in Bangkok’s iconic Siam Central shopping centre, Smirnoff invited consumers to “Dive Into a World of Melon” and experience the new drinks.


    The longest anamorphic painting measures 165.635 m (543 ft 5 in) and commissioned by Smirnoff at Siam Center in Bangkok, Thailand, on 29 August 2013.

  • Smurfs 3D

    Sony Pictures was launching the first Smurfs movie in 35 years and doing so in spectacular 3D with a star-studded celebrity cast. Ahead of its global movie theatre release, Sony Pictures needed a truly newsworthy event which would secure media interest.

    With the help of Guinness World Records, Sony Pictures created a worldwide record attempt that united 11 countries within 24 hours, Sony Pictures was able to deliver global news coverage and communicate to the world that The Smurfs 3D was in cinemas now.


    The largest gathering of people dressed as Smurfs in multiple venues is 4,891, organized by Sony Pictures in 11 countries to celebrate the release of The Smurfs 3D, on 25 June 2011.

  • Dreamworks Animation

    To announce the release of MEGAMIND – the 3D animated superhero comedy starring Will Ferrell and Brad Pitt – DreamWorks Animation wanted a truly mega publicity stunt. Guinness World Records was tasked with creating a record attempt that would generate global publicity.

    The resulting record event, Largest gathering of superheroes, not only engaged superhero fans but the general public and built nationwide excitement around the movie's cinema release.


    The most people dressed as superheroes was achieved by 1,580 participants, achieved by the DreamWorks movie Megamind, in Los Angeles, California, USA, on 2 October 2010.

  • Nickelodeon & Mall of America

    Mall of America, which welcomes 40 million visitors annually, was opening the new Teenage Mutant Ninja Turtles Shell Shock ride at the Nickelodeon Universe theme park and wanted to celebrate.

    To engage TMNT superfans as well as general public, Mall of America hosted an attempt for the Largest gathering of people dressed as Teenage Mutant Ninja Turtles which united everyone in a celebration of the new attraction.


    The largest gathering of people dressed as Ninja Turtles is 836 achieved by Nickelodeon Universe (USA) at the Mall of America, Bloomington, Minnesota, USA, on 17 March 2012.

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