The ability to create genuine online connections has never been more important for brands and Guinness World Records has helped companies the world over to do just that.
Whether you’re looking for social media engagement, amplification of your online platforms or content that has unique share-ability, our records have the power to get brands talked about.
Our record experts work in partnership with our in-house digital team to create record-based campaigns which resonate in the digital world.
Below are some of the brands that we have helped create conversation and build their fan bases online.
Oreo had the second largest food and drink page on Facebook. 360i, the company’s digital marketing agency, knew a record would be a good way to engage fans and create a fun experience. Five hours into the record, rapper Lil Wayne challenged his own Facebook fans to beat Oreo and ended up increasing fans for both pages and generating over 47 million media impressions.
The most likes on a Facebook post in 24 hours is 114,619, as featured on the official page for Oreo, in response to a message posted 15 February 2011.
Ortsbo, an online company that enables real-time conversational translation, was looking for a way to promote their service globally. The company needed an event that would bring together people from multiple countries and languages and encourage conversation between them. Ortsbo partnered with Gene Simmons and hosted an online chat with 92 countries logged in simultaneously.
The most nationalities in an online chat room was 88, and was achieved by Ortsbo Inc. (Canada) at the Beverly Hills Hotel in Beverly Hills, Los Angeles, California, USA, on 20 May 2011.
HubSpot, an inbound marketing software platform, was looking for a way to educate people about online marketing and HubSpot’s products. At the time the average number of webinar attendees was under 20 and the company wanted a fun, unique online event that would attract thousands. Following the webinar, the host speaker’s new book became the most popular eBook on Amazon for the day.
The largest online marketing seminar involved 10,899 participants and was achieved by HubSpot (USA) in Cambridge, Massachusetts, USA, on 23 August 2011.
Herdez, one of Latin America’s leading consumer goods manufacturers, wanted to emphasize its position as a family brand in Mexico. The company needed a record that would allow all Mexican households to engage with the Herdez brand and give them a shared sense of community. Marketing agency IC&M and Herdez created a record campaign that lasted three months and reached over 300,000 people.
The largest digital photo exhibition consists of 115,117 individual photographs and was achieved by Herdez of Grupo Herdez with the help of families across Mexico at the Monumento a la Revolución, in Mexico City, Mexico, on 6 October 2012.
Celebrated by 250 million people globally, St Patrick’s Day is Guinness’ biggest sales day of the year. Guinness wanted to engage occasional Guinness drinkers and interact further with current consumers by engaging them online and maximizing participation on the day itself. In a record campaign with agency Saatchi and Saatchi UK, the day became the “Friendliest Day of the Year,” reaching over 7 million consumers and the Guinness Facebook page receiving over 141,000 new fans.
The largest St. Patrick’s Day celebration taking place at multiple venues was promoted and monitored by Guinness, and attended by 361,077 individuals worldwide on 17 March 2012.