An attempt at the world record for fastest time to spread on 1000 slices of bread (team of 10) last month proved an ideal way to demonstrate the quick and simple nature of the company’s new range of Hellman’s sauces.
A group of ten from Unilever’s Food Solutions team undertook the Guinness World Records™ title challenge in their Brussels staff restaurant.
“Setting a world record is no easy matter. Everything must be in order down to a T. And there is of course the stress factor which can really mess things up but we were well prepared”, said Linda Sarrault, Channel Marketing Manager at Unilever Food Solutions and project guide.
Indeed they were, with the team setting a new world record by applying spread on 1,000 slices of bread in an impressive 3 minutes 1 second.
The team did not rest on their laurels once the record title was won, with the slices used in the attempt later transformed into sandwiches.
Based upon the new range of Hellman’s spreads, Culinary advisor Eddy Van Vaerenbergh came up with an original recipe for the occasion: sundried tomato & basil, turkey roll, cucumber slices, iceberg lettuce and grated Pecorino Romano cheese.
These were distributed to Poverello, Samusocial and Voedselbanken (foodbank) Nederland, with the remainder sold in the afternoon by Antwerp-based universities.