Guinness World Records - Officially Amazing

Royal London hits a six with cricket world record to mark sponsorship deal


Financial services company Royal London launched its title sponsorship of English one-day cricket in suitable style on Tuesday with a successful attempt at a cricket ‘keepy-uppys‘ world record.

Stuart Broad (England and Nottinghamshire), Ben Stokes (England and Durham), Charlotte Edwards (England and Kent Women’s Captain) and Wayne Madsen (Derbyshire County Captain) were on hand at London’s iconic Royal Opera House as they each competed to set an official Guinness World Record for the ‘most cricket bat touches in one minute’.


The showdown saw Derbyshire skipper Wayne, above, beat off the stiff competition to triumph with an impressive 282 bat touches in a minute to take the title.

Taking place ahead of the first Royal London one day international this Friday, which sees England visit Scotland in Aberdeen, the record attempt also saw the players pose for photographs next to a giant cricket ball in the Covent Garden Piazza, highlighting Royal London’s distinctive new purple identity.

Charlotte Edwards.jpg

The launch also saw Charlotte presented with an official Guinness World Records certificate,  recognising her achievement of Most Runs scored in One-Day Internationals (female), having notched up 5,432 runs over the course of her career.

The event received widespread attention across both sports and regular national news media, with the Daily Mail, Cricket World and the Northern Echo among those covering the launch.

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