In its four-year history, the financial services firm People Helping People (PHP) says it has distinguished itself as a different kind of financial services company, trying to turn the reputation of insurance sales on its head.
In trying to attract the attention of millennials and bridging disparate generations together in the industry, PHP Agency prides itself on distinctive events targeting this goal. And no goal brings people of all ages and backgrounds together quite like setting a world record.
After 30 minutes of gameplay at the Peppermill Casino & Resort in Reno, Nev., the 540 insurance agents, local VIPs, and residents/visitors from the region were crowned as the new title-holders for the most people playing checkers simultaneously.
Upon the completion of the attempt, official GUINNESS WORLD RECORDS® adjudicator Philip Robertson awarded the title to PHP Chairman Patrick Bet-David.
“We wanted to really do something special and different at this year’s convention,” said Bet-David, who said he thinks the attempt reflects the personality of his company. “We sell financial products, but we don’t think that means you have to be stodgy and boring. Guinness World Records celebrates the extraordinary, and I think we’re showing the world that PHP Agency is an extraordinary company.”
To capture the spirit of the attempt, most participants were clad in black or red t-shirts with the phrase "King Me" printed on each one.
This achievement joins a long list of other game-related mass participation records, including the most games of chess being played at once (20,480) and most people playing a board game simultaneously (2,112 playing Trivial Pursuit).
"It's one of those things that's a bucket list," Bet-David said, "trying to break a Guinness World Records (title)."