Guinness World Records - Officially Amazing

Smirnoff chalk up brand awareness and a world record with incredible piece of street art in Bangkok

 
 
 
 
 
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A stunning piece of street art in Bangkok’s Siam Center Shopping mall commissioned by Smirnoff has set a new world record for longest anamorphic painting.

Titled “Dive”, the painting, measuring 165.635 m (543 ft 5 in), was created by former South Park artist Melanie Stimmell Van Latum alongside celebrated Thai 3D street painter Che Chavala.

A team of eight worked over the course of three weeks to create the work, culminating over 1000 hours in production.

The attempt was staged by Smirnoff to draw attention to its "Dive into the world of melon" campaign which hints at the drinks manufacturer’s new fruit flavoured vodka.

With Thailand’s laws relating to alcoholic brand marketing preventing direct promotion of the new drink, the record-breaking artwork proved to be an ideal engagement mechanic to communicate the flavour of the new product.

Painted in acrylic and pastels on canvas and vinyl, the piece, which stretches from the opening of the mall to its center Atrium, went on display to the public last Thursday and will remain on show until mid-September.

As well as wowing visitors at the mall, the artwork has also drawn the attention of local media, with sites such as The Nation featuring the world record attempt.

Commenting on the record breaking commission, Stimmell Van Latum said: “Being asked to do something so large-scale and so challenging was something I really wanted to take part in.”

“The fact that it's a very large painting and it's swirling around this enormous shopping centre and telling a story makes it really special”.

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