Samsung Electronics Germany (SEG) have marked the launch of their new GALAXY S4 Zoom smartphone in the region with a successful world record attempt.
To support the handset’s release, the company launched an online campaign via Facebook with the aim of building the world´s largest photo book.
Calling on the company’s existing Facebook fans, Samsung encouraged their followers on the social network to become part of the record attempt by uploading their photos for use within the book.
As an extra incentive to participation, fans were also given the chance to win one of ten GALAXY S4 Zoom handsets for taking part.
Unveiled at the Museum für Kommunikation in Berlin last week, the finished book as verified by a Guinness World Records adjudicator measured 40.52 m² (436 ft² 15 in²).
Featuring 28,000 photos submitted via Facebook, the book weighs an incredible 12,000 tonnes, consisting of 16 pages printed on both sides with a thickness of 4 cm per page.
Speaking after the attempt, Mario Winter Director IT & Mobile Communication Samsung Electronics GmbH said: “We at Samsung are very proud of having mastered this challenge and establishing the new Guinness World Records title for world’s largest photobook.
"We are, however, even happier about the huge participation from our Facebook fans. They shared more than 28,000 photos with us. Therefore, I would like to thank our community for making our new world record possible.”