Mary Kay Inc., with the help of Eyecon Studios, has set the Guinness World Records® achievement for the largest makeup painting. The finished artwork measured 56.5 square meters (608 square feet), besting the minimum record requirement of 51 square meters to assure Mary Kay’s place in history.
The record attempt took 10 artists approximately 1,000 hours over 16 days to complete, not including 40 hours of product and materials testing and 60 hours to create the design, which was a tribute to Mary Kay’s 50th anniversary.
The completed 8-foot x 76-foot painting featured more than 3,500 Mary Kay® makeup products, including Mary Kay® TimeWise® Matte-Wear® Liquid Foundation, Mary Kay® Crème Lipstick, Mary Kay® Mineral Eye Color powdered shadows, Mary Kay® Cream Eye Color, Mary Kay® Eye Primer and 300 Mary Kay® makeup brushes.
“We wanted to celebrate Mary Kay’s 50th anniversary in a big, visual way and the opportunity to set the Guinness World Records title with the biggest painting made out of makeup products seemed only fitting,” said Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc. “The mural is a tribute to the limitless opportunities Mary Kay provides to women around the world along with the innovation and creativity that has always been a part of our culture.”
The Guinness World Records certificate was presented by an official GWR adjudicator in Dallas at Mary Kay’s annual convention known as Seminar, which recognizes members of the independent sales force for their achievements while also providing education, inspiration and motivation.
The record is Mary Kay’s first Guinness World Records accomplishment, and time-lapse video of the two-week painting process is available right here.