Escapade, one of the UK’s top fancy dress companies, successfully made their way into the record books last month after organising a superhero feat while also raising money for charity.
The company provided hundreds of free Superman costumes, in all shapes & sizes, for an eager collection of music fans at the Kendall Calling festival in Cumbria in an attempt to set a new world record for the largest gathering of people dressed as Superman.
Participants signed up to take part amidst a whirlwind of excitement that had been built up about the attempt on Facebook & Twitter.
An eventual total of 867 donned the comic book hero’s iconic red cape, blue body suit and red shoes to set a new record, beating the previous record of 566, achieved by Sears Holdings Corporation (USA) at the Sears company headquarters in Hoffman Estates, Chicago, Illinois, in June.
The attempt, which coincided with the launch of the Man of Steel film, was also used to help raise awareness for "Help for Heroes", a charity which works to provide better facilities for wounded British servicemen and women.
Speaking after the attempt, Escapade’s Bhupendra Maisuria, said: “We are thrilled to have helped make history by creating a new Guinness World Records achievement, causing a bit of a stir, and having fun whilst raising much needed cash for a great cause.
“We were stunned by the incredible reaction of festival goers who really took up the mantle and joined us to break the record.
“The work that our servicemen and women do makes them the real life superheroes. We’ve supported Help for Heroes since 2009 and wanted to pay tribute to them by dressing as Superman for the day.”
“Our thanks go out to all the Supermen who took part in our successful record-breaking attempt.”
A spokesperson for Kendal Calling said: “We are delighted that Escapade chose Kendal Calling for this incredible challenge, the stunt really helped to captivate festival goers on the day. We were more than happy to offer our support in helping break a Guinness World Records title, and are excited to see what the team have in store in future.”