GUINNESS WORLD RECORDS is pleased to confirm it will not just be attending, but adjudicating an official world record attempt at next week's Festival of Media Global event (28-30 April).
The summit, in Montreux, Switzerland, will see an attempt made to set a new GUINNESS WORLD RECORDS title for the Most business cards collected in 24 hours by an individual.
The attempt is to be made by James Fleetham, a member of the C Squared team who are organising the summit, who will be closely monitored by adjudicator Marco Frigatti for 24 hours starting at 11.00am on Monday 29th April.
To set a new record, James will have to utilise all of his networking prowess to collect more than 400 unique business cards. In doing so, james will ensure that all those attending the event will have a chance to be a part of the record attempt.
The theme of this Festival of Media Global event is "from content to commerce", and will feature a range of brand speakers, including CMOs for Blackberry, Visa, and Facebook.