A new GUINNESS WORLD RECORDS title for most business cards collected in 24 hours has been set at this year's Festival of Media Global, which is currently taking place at the 2m2c Convention Centre in Montreux, Switzerland.
The new record was set by James Fleetham's account director for publishing and events company C Squared who managed to gather 414 business cards within a day.
The record attempt was officially verified on site by an Adjudicator from Guinness World Records, Marco Frigatti, who is the organisation's head of records.
Achieving the record was no mean feat, as Mr Frigatti had to accompany James for the duration of the 24 hours, verifying that all cards were collected through genuine networking interactions and no duplicate cards were collected.
CEO of Festival organiser C Squared, Charlie Crowe, commented: "To know that the Festival of Media Global has gone down in history like this is truly a momentous occasion. This Guinness World Records title highlights the Festival of Media Global's ethos of being at the forefront of industry trends and setting the bar for what can be achieved at events of this nature."