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From multinational corporations to non-profit groups, staging a successful Guinness World Records event has shone the spotlight on a number of products, companies, and causes
Previous record smashed as Google's broadband division aimed to raise awareness of both product and downtown Provo
Swedish manufacturing titan used more than $65,000 worth of coins to build massive mosaic in Chicago for manufacturing industry awareness
Soccer legend Mia Hamm joined to lead more than 300 children in breaking three records in a row on "Fit Made Fun Day"
Company's "Tournament Management System" helped organize nearly 3,000 players to enter competition at North America's largest tabletop gaming convention
Industry called upon to vote for most cutting-edge campaigns to be awarded as "Record-Breaking Brand" at 2014 Festival of Media Latin America
Iconic childhood chewing gum brand brought hundreds of youth baseball players together from around the world to blow bubbles at once
Piazzagrande builds dessert weighing nearly 1,300 kg and 14 m long, providing dessert for patrons and money for charity
T-shirt relay chain was dubbed "best part of the day" by those who took part in team-building activity
Six records were attempted in challenge style - including most T-shirts put on in 30 seconds and fastest time to eat a KitKat - to reward and inspire the 180 employees on staff
To introduce its new official dealership, Toyota Centre Krasnoyarsk brought together more than 1,000 Toyotas to create massive symbol
The campaign aims to celebrate the rich cultural diversity of Australian women and this record attempt was the perfect celebration of all the various faces that make up the country's population.
GalaBingo.com earns a Guinness World Records title for creating the largest set of bingo balls on the set of TV soap opera Coronation Street.
Surpasses previous record by more than 700 cubic feet
Dairy group uses nearly 800 containers of ice cream to create centennial super scoop weighing thousands of pounds
London 2012 icon hits the track again at the Queen Elizabeth Olympic Park in London to set another world record.
Airing for more than half a day, the ad helped usher in the chain's new Smokehouse Brisket offering
Team of five commemorate 30th anniversary of month-long celebration with a July 4th record for ice cream cup assembly
Thirty years after Hall’s of Scotland first earned their Guinness World Record for the largest haggis, the meat producer decided that last month’s Royal Highland Show in Edinburgh was the perfect o...
Spar Österreichische Warenhandels-AG (Austria) launch their new ‘SPAR Enjoy’ range in record-breaking style.
Aiming to promote their third new digital showroom in Berlin in an extraordinary way, Audi AG last month harnessed the power of record breaking for a unique event.
To boost brand awareness and consumer engagement, Tesco Lotus (Thailand) organised an event aiming to achieve a Guinness World Record for the largest samba dance.
Cereal giant Weetabix highlighted the convenience of its new On the Go Breakfast Drinks in unique style last month.
Thousands of motorcycle enthusiasts descended upon the SM Mall of Asia Concert Ground in Pasay, Philippines last week to mark the fourth annual gathering of the region’s Yamaha owners club in recor...
Glen Dimplex Professional Appliances company Burco chose the recent 2014 Hotelympia 10k at the Excel Centre in London to compete in a race of their own: to make as many cups of tea in as they could...
Airline carrier celebrates the 450th anniversary of Shakespeare’s birth with a Guinness World Records™ title attempt for the Highest Theatrical Performance.
Unilever Food Solutions demonstrates convenience of new range of commercial spreads with sandwich making record
World record attempt proves an ideal way to demonstrate the quick and simple nature of the company’s new range of Hellman’s sauces.
The sky was the limit for a group of Official Lego Builders who last week travelled from Denmark to Budapest, Hungary.
Serengeti Park, a zoo and leisure park in Germany, decided that when it came to celebrating their 40th anniversary, only the world’s biggest fruitcake cake would do.
Festival Leisure Park and Empire Cinemas mark release of Disney’s Maleficent with largest gathering of people dressed as princesses
Congratulations came from Disney as Basildon’s own Festival Leisure Park made it into Guinness World Record history last Saturday by amassing the world’s largest group of princesses.
The Northbank, a stretch of central London that includes several iconic landmarks, helped promote its new local improvement plan with a friendly world record attempt last month.
General Mill’s employees gathered last week at their London headquarters in record-breaking style to celebrate the culmination of 8 years work bringing Old El Paso’s new Stand ‘n’ Stuff™ soft taco ...
Brazilian teenager uses new software developed by Syntellia to top previous mark by just 0.25 seconds
Telecom giant breaks three records designed to make Internet more accessible to Mexicans; 30,000 people send emails for the first time
Financial services company Royal London launched its title sponsorship of English one-day cricket in suitable style on Tuesday with a successful attempt at a cricket ‘keepy-uppys‘ world record.
Huggies Australia raise awareness for Hugs for Healing initiative with cuddly record for Children's Hospitals
TV and radio host Carrie Bickmore on hand as new world record is set for most hugs given in 60 seconds.
Schlitterbahn Water Park teams with Guinness World Records to reveal height of new tallest water slide, Verrückt
The park's newest "insane" attraction has drawn plenty of attention ahead of its opening to riders on Memorial Day weekend
The historic Friedrichstadt-Palast theatre in Berlin celebrated its new building's 30th anniversary in super sweet style earlier this week.
The Burj Khalifa, the World’s Tallest Building, was the scene of a successful, nerve-shattering bid for the Highest BASE jump from a building world record earlier this month.
With submissions collated from schoolchildren around the world, the best-selling author of "Big Nate" comic strip and book series leads cartoon strip that took over Rockefeller Center
Santander Group wins Guinness World Records and Festival of Media Global Record-Breaking Brand Award
Bank receive prize for record-breaking campaign that engaged with football fans across Latin America.
For many reluctant gardeners, cutting the lawn is a time-consuming chore, but that surely wouldn’t be the case if you had this super-charged grass trimmer.
There was a lot of love shown for mums in Dubai this week, when a new world record was set for the largest greeting card.
Watch hundreds of dancers descend upon Miami's Fontainebleau Hotel to celebrate the return of Blu, Jewel, and friends
Last night in Singapore at the gala dinner of the Festival of Media Asia Pacific, Sohu IT were announced by Guinness World Records as winners of the ‘Record-breaking Brand’ award.
(Video) Hotel company snaps three marks in 90 minutes at Hawaiian event, afterward donates record products to local charity
Guinness World Records and Festival of Media global announce shortlist of record holding brands for awards
Guinness World Records and Festival of Media, created by C Squared Networks Ltd, today announce 15 brands have been shortlisted for its ‘Record-breaking Brand’ award for Festival of Media Global (6...
Historic tennis lesson helps spread word for thousands of Tennis Play Events to get children involved in sport
Hundreds of couples feed each other on "The Love Boat" to make record-breaking history
More than 500 people jump, capture, and king themselves en route to new group achievement at conference