Guinness World Records - Officially Amazing

Teambuilding / Employee Engagement


Studies have statistically shown that engaged employees are more productive, more profitable, more customer-focused and above all, less likely to leave. But creating genuine engagement can be a challenge.

At Guinness World Records we have a solution: give your team the chance to make history.

A Guinness World Records attempt can invigorate corporate conferences and internal events by uniting your staff in the shared achievement of breaking a real world record.

Every Guinness World Records solution is built to support your brand messages and align with company values. Whatever the aim of your event, Guinness World Records has an engaging, entertaining record-breaking experience for you, and our consultancy services support you at every stage of the record process.

The Corporate Leadership Council reported that engaged organisations grew profits three times faster than their competitors. So what are you waiting for? Talk to our team today and find out how a world record can build your team together. 

Below are examples of some of the global businesses that have used a Guinness World Records event to engage their team.

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  • Accenture

    When the Accenture Management Consulting and the company’s Technology Growth Division in Ireland hosted a conference under the theme of leveraging the power of collaboration, relationships and insight, Guinness World Records was asked to create an experience which supported these values but would require minimal training and equipment. 


    The most people performing the Whigfield dance is 255 and was achieved by AMC & TGP Accenture Ireland (Ireland) in Dún Laoghaire, Dublin on 17th May 2013.

  • Think Finance

    Think Finance, an innovator in financial services, had ended a record-breaking sales year and wanted to celebrate with a record all its employees could take part in. The company was looking for a record that would be fun, engaging and relevant to the industry.


    The most coins tossed into a target area by a team in one minute is 289, achieved by Think Finance (USA) in Forth Worth, Texas, USA, on 24 January 2013.

  • Three Mobile

    Three was set to refocus its brand strategy to be the “network designed for data” and was merging sales teams from across the UK. The company approached Guinness World Records for a record concept which would act as an ice-breaker to start their conference, encouraging people to get to know each other and inspiring team work.


    The longest 'over and under' line consisted of 721 participants and was achieved by Three UK, at Wembley, UK, on 26 June 2013.

  • Vodafone

    Vodafone, the world’s second largest telecommunications company, wanted an experience which could be incorporated in the Christmas party at its Newbury offices. The record should reflect the brand’s values of speed, simplicity and trust, and of course reflect the festive theme.


    The longest Christmas cracker pulling chain was achieved by 566 participants at the headquarters of Vodafone (UK) in Newbury, Berkshire, UK on 1 December 2011.


    Bunzl, the UK’s leading distributor of non-food supplies to the hospitality and conference industries, was hosting its annual sales conference at London’s O2. The brand approached Guinness World Records for a fun solution which would engage everyone at the conference, utilise its products and occupy up to two hours of the conference schedule.


    The largest coloured water mosaic consists of 80,656 cups and was created by Bunzl Catering and Hospitality Division (UK), at the O2 Arena, London, UK, on 27 January 2012.

  • GAP

    Gap was bringing together its European sales and marketing teams for a three day event in the UK. The aim was to encourage bonding between the pan-European teams and bring Gap’s four cultural cornerstones – Think, Inspire, Do, Deliver – to life.


    The largest game of Four Corners was played by 261 participants at an event organised by Gap Europe, at Center Parcs, Longleat Forest, Warminster, UK, on 17 October 2012.

  • Tesco

    Tesco is the headline sponsor of Stand Up To Cancer, the charitable partnership between Cancer Research UK and Channel 4, and wished to engage its staff around the UK with this CSR initiative. Tesco used the multi-venue record to connect stores around the UK and it also became central to the annual company conference at London’s ExCel.


    The most people standing on one leg simultaneously at a single venue is 2,276 and was achieved by Tesco (UK) at ExCeL London, in London, UK, on 18 October 2012.

  • Dimension Data

    Dimension Data, a global ICT specialist, was looking for a fun idea to round off its annual sales conference for its network services division. The record idea needed to be simple enough to present as a surprise to delegates and demonstrate the alternative nature of the company. 


    The most bow ties tied simultaneously is 417 and was achieved by Dimension Data Network Services Ltd (UK), in Birmingham, UK, on 23 November 2012.

  • Genentech

    Genentech, a founder in the biotechnology field, was looking for a team-building activity that would involve all of the company’s employees. The record needed to be related to its overall mission statement and be a long-lasting memory for the company and industry.


    The largest human DNA helix was 2,640 participants, and was achieved by employees of Genentech, Inc. (USA) at the Genentech campus in South San Francisco, California, USA, on 21 April 2011.

  • Garnier

    Garnier Canada was interested in a team-building exercise for its national sales meeting. The record needed to excite and inspire the sales force, while ensuring they work together, and fit in with the meeting’s theme: ‘History Will Be Made’. Several months later, IBM decided to challenge Garnier Canada with the same record at the IBM Summit. 


    The longest handshake chain involved 188 participants, and was achieved by Garnier Canada (Canada) at the Gran Melia Cancun in Cancun, Mexico, on 31 January 2012.

    The longest handshake chain involved 2,380 participants and was organized by IBM Smarter Commerce (USA) at the Smarter Commerce Global Summit in Lake Buena Vista, Florida, USA, on 5 September 2012.

  • Mad Science

    Mad Science, a leading science enrichment provider for children, was looking for a fun, relevant event for their annual licensees conference. The record had to be scientific in nature and appeal to the fun, lively personalities of the group. 


    The most baking soda and vinegar volcanoes erupting simultaneously is 294 and was achieved by Mad Science Group (Canada), in Montréal, Québec, Canada, on 11 April 2013.

Our Commercial Team will Provide...

  • consultation on the best record for you
  • details on immediate verification
  • advice on maximising the impact of your record
  • information about inviting a judge
  • feedback on your current record ideas