The workforce of the Royal Mail Group achieved a Guinness World Records title for the Most registered charities supported through a Payroll Giving scheme. With approx 42,000 employees giving to charities directly from their payroll, the Group’s payroll giving staff account for 6% of all payroll givers in the UK. One in four Royal Mail Group employees have supported a total of 975 registered charities and good causes by donating money direct from their pay.
Get your partners and supporters involved!
Our creative team are highly-skilled at developing record-breaking campaigns that enhance the synergy of corporate-charity partnerships and fully support the various needs of both parties.
The bespoke nature of a Guinness World Records campaign means that our clients benefit from targeted campaigns which support multiple objectives including fundraising, raising awareness, attracting participation, employee engagement and CSR initiatives.
If you're a charity seeking innovative ideas for getting partners involved or a business wanting to make further impact - why not share your brief with our team today and discover what your campaign could look like?
"This record attempt perfectly represents our commitment to be the best while also helping those in need; ensuring that we maintain the right balance between achievement and responsibility. We don’t invent for the sake of it, we believe our products should solve real problems to benefit our culture and well-being.” General Manager - Business Operations, Sharp Middle East & Africa
The Jacobs Foundation were celebrating 25 years as a world-leading charity dedicated to promoting social change in youth development. One of the Charity’s key partners is leading global chocolate brand, Barry Callebaut; owner of Carma® - a speciality brand for artisans and pastry chefs. The charity wanted to celebrate its 25-year history and bring to life the mission at its very core, so instead of a birthday cake, they decided to celebrate by attempting to create the longest chocolate praline sculpture, with assistance from Barry Callebut chocolatiers! Zurich’s Chocolate Academy™ Centre Team (owned by Barry Callebut and dedicated to training artisan chefs and chocolatiers) completed the attempt, emphasising the charity’s mission to promote training and development. The record-breaking praline was distributed to approx. 3,000 guests including children, teenagers and parents in attendance. Media coverage of the attempt reached over 400,000 people, valued at €36,500!
Nexen Energy's Calgary United Way campaign is a CSR initiative aligned with the company's values of supporting their local community. Employees support the United Way by raising funds and awareness to enable them to address the goals of fighting poverty and building strong communities. Since 1996, they have raised more than $15.4 million for the United Way, but for 2014 they wanted to truly showcase employees unified support for their charity partner, while inspiring other companies and organizations in Calgary to do the same. To do this, 542 employees kicked off the 2014 campaign, "From Suits to Superheroes," with a successful record title achievement for the Largest gathering of people dressed as Batman.
The RNIB and Walker Books teamed up to raise awareness for 'Read for RNIB' day and to celebrate the 25th anniversary of international children’s best-seller, ‘We’re going on a bear hunt’ with a record attempt for Largest reading lesson. The event, led by the book author, Michael Rosen, was attended by 1,500 children and was live streamed enabling 30,000 children across the country to tune in online. The attempt generated over £21,000 AVE reaching over 8 million people and raised much needed funds and awareness for the RNIB.
Huggies® Hugs for Healing is an initiative to deliver support and care to the five major children’s hospitals around Australia by raising awareness and much needed funding for high priority equipment. The programme has been inspired by medical research which shows that hugs have a healing effect. Network Ten news presenter Carrie Bickmore joined staff at Sydney Children’s Hospital, along with Huggies Baby Club Members and Facebook fans, plus current and past patients and their families for an event which saw a successful bid for the most hugs given in 60 seconds!
As part of a team building activity and CSR programme, ‘Sharp Cares’, 149 Sharp employees created the Largest packaged food mosaic using 79,300 packets of food. The mosaic depicted an image of Sharp’s 90” TV screen and played canvas to a story that captured the brands philosophy and spirit while highlighting the latest technology - designed to suppress the effects of airborne viruses, as an illustration of Sharp’s dedication to developing responsible technology. Following the attempt, Sharp donated all food packages to the Emirates Red Crescent Society, consolidating Sharp’s spirit as a brand that cares.
TANG has always been aligned with delivering joyful family moments, with children being a key focus. During the Arab spring aftermath, TANG spotted an opportunity to bring lost smiles back to the faces of children through a charitable ‘Do Good’ campaign aimed at empowering children to help their community. The brand enlisted Guinness World Records to create a record-breaking challenge for the Largest donation of toys in 24 hours and embarked on a mission to collect as many toys as possible for under-privileged children, by calling out on its supporters – kids everywhere! Tangdogood.com invited kids from all over the region to play online games for a good cause. By collecting points, children could donate a ‘virtual’ toy and for every virtual toy donated, TANG donated an actual toy to the agreed charities on behalf of the child.
When Skandia UK were rebranding to Old Mutual Wealth, they spotted an opportunity to celebrate and make a statement with a Guinness World Records attempt to reinforce their commitment to building a company that makes a positive difference to society. Old Mutual Wealth staff successfully built the Largest ever coin mosaic proudly carrying the firm’s new name. Staff collected £18,000 in change to help create the mosaic, which will be distributed to Skandia’s five charity partners once the artwork is removed from the site, with Old Mutual Wealth pledging to match the amount.