Good Cause Awareness

Guinness World Records Official Record Events are used by charities and organisations to generate widespread awareness, and to create opportunities that attract participation from your supporters and the media.  Our record titles have become synonymous with charitable endeavours and fundraising initiatives and are a powerful way of bringing to life your key messages through unforgettable memories.

Have a read below of some of the charities and causes that have benefitted from working with us.

Royal National Institute of Blind People (RNIB) & Walker Books

The RNIB and Walker Books teamed up to raise awareness for 'Read for RNIB' day and to celebrate the 25th anniversary of international children’s best-seller, ‘We’re going on a bear hunt’ with a record attempt for Largest reading lesson. The event, led by the book author, Michael Rosen, was attended by 1,500 children and was live streamed enabling 30,000 children across the country to tune in online. The attempt generated over £21,000 AVE reaching over 8 million people and raised much needed funds and awareness for the RNIB.

The Jacobs Foundation & Carma® Barry Callebaut Schweiz AG

The Jacobs Foundation were celebrating 25 years as a world-leading charity dedicated to promoting social change in youth development. One of the Charity’s key partners is leading global chocolate brand, Barry Callebaut; owner of Carma® - a speciality brand for artisans and pastry chefs. The charity wanted to celebrate its 25-year history and bring to life the mission at its very core, so instead of a birthday cake, they decided to celebrate by attempting to create the longest chocolate praline sculpture, with assistance from Barry Callebut chocolatiers! Zurich’s Chocolate Academy™ Centre Team (owned by Barry Callebut and dedicated to training artisan chefs and chocolatiers) completed the attempt, emphasising the charity’s mission to promote training and development. The record-breaking praline was distributed to approx. 3,000 guests including children, teenagers and parents in attendance. Media coverage of the attempt reached over 400,000 people, valued at €36,500!

VPS Healthcare

VPS Healthcare aim to create a sustainable healthcare delivery system. In order to support this goal, the UAE-based medical provider has a CSR programme focused on raising awareness and educating the community on managing their health. Breast cancer is one of the leading cancers in the UAE, and many cases are discovered in the advanced stages, compared to Western countries where the disease is typically discovered in earlier, more treatable stages. As part of a breast cancer awareness drive, VPS Healthcare set out to achieve a new record title for the Largest simultaneous self-examination for breast cancer, with 971 women participating at the Convention Center at Zayed University in Abu Dhabi.

Sue Ryder & Progressive Property

Rob Moore is a best-selling author, public speaker and multi-million pound property investor. Following a personal loss, Rob wanted to boost the fundraising efforts of Sue Ryder’s Thorpe Hall Hospice Capital Appeal aimed at raising £6 million to transform the hospice and boost the level of care provided. To do this, Rob embarked on a challenge for the Longest speech marathon where he spent three days providing seminars for entrepreneurs. By asking delegates to make a donation towards Sue Ryder’s Thorpe Hall Hospice rather than charging for attendance, he raised over £25,000.

Qatar Charity

In a bid to boost its Tayf clothes donations program, Qatar Charity attempted a Guinness World Records title for the Most clothes collected in 24 hours. The central purpose of the event was to encourage people to donate plenty and quickly. A total of 29.626 tonnes were collected which were sent to and used to raise money for those living in poverty in Central African Republic, Yemen and Philippines. This inspiring endeavour gained prolific national media coverage and support across key social channels including the Qatar Tribune and The Pininsular Qatar.

Dutch Heart Foundation

The Dutch Heart Foundation is committed increasing the cardiac arrest survival rate from 10-15% to 25% and wanted to raise awareness of an initiative aimed at making secondary school CPR education compulsory. Over 3,000 students and adults came together for a record attempt at The Largest AED training session where The Dutch population were also invited to express their support by signing a petition for compulsory training. The most sexual health screenings in 24 hours (multiple venues) was achieved by the Solent NHS Trust (UK), attracting 767 participants to six venues in Southampton, Hampshire, UK, on 15 February 2013.

The Estée Lauder Companies

Estée Lauder were celebrating the 11th anniversary of its Breast Cancer Awareness Campaign ‘Global Landmark Illuminations Initiative’ and wanted a high-profile event to engage key global markets and worldwide media. An international record attempt for the Most landmarks illuminated in 24 hours took place lighting up iconic buildings including Dubai’s Burj Al Arab and the Taj Mahal Hotel, India, while media outlets followed the record attempt as the illuminations sped around the globe. The final illumination took place after 24 hours at the Empire State Building where Elizabeth Hurley, campaign ambassador accepted the Guinness World Records certificate in front of the world’s media.

Solent NHS Trust

Solent NHS Trust provides community and specialist health services for the people of Hampshire, UK. On Valentine’s Day 2013, the Solent NHS Trust wanted to remind young people about the important of sexual health and protection. On 14th February, six venues across Southampton conducted sexual health screenings including nightclubs where Valentine’s Day celebrations were being held. In the 24 timeframe Solent NHS Trust attracted 767 participants to their attempt and brought their message to young people across Hampshire. The most sexual health screenings in 24 hours (multiple venues) was achieved by the Solent NHS Trust (UK), attracting 767 participants to six venues in Southampton, Hampshire, UK, on 15 February 2013.

Ministry of Public Health, Thailand

Thailand’s Department of Health and the Ministry of Public Health was looking for a way to raise public awareness of the importance of exercise and its impact on chronic diseases. They approached Guinness World Records to find a record solution that would also demonstrate that exercise could be easy, practical and did not have to cost anything. The attempt for Most people hula-hooping simultaneously gave the Department of Health and the Ministry of Public Health a platform to reinforce its healthy living message and saw 4,183 join the event to achieve the record. The most people hula-hooping simultaneously is 4,183 and was achieved by the Department of Health and the Ministry of Public Health (both Thailand) in Bangkok, Thailand, on 12 February 2013.

Denizli Municipality, Turkey

Denizli Municipality in Turkey wanted to raise female engagement with sports and encourage women to try out new forms of exercise. With an attempt for the Largest pilates class, Denizli brought together 3,486 women of the district at the sports stadium to take part. When accepting the certificate on behalf of the municipality, the Mayor of Denizli praised the record for showing the power of women to the world. The largest pilates demonstration/class was achieved by 3,486 participants in an event organized by Denizli Municipality (Turkey) in Denizli, Turkey, on 2 June 2013.

Adana Güney Rotary Club

Adana Güney Rotary Club wished to engage young people with the message of peace and encourage them to work towards achieving peace the world over. To achieve this Guinness World Records was asked to create a record attempt that would engage children and schools from across Turkey. The resulting record title, Largest picture mosaic, drew participants from 84 schools all over Turkey with 17,800 individual A4 pictures being submitted. The final mosaic depicted a crane bird and measured 53.17 m (174.44 ft) in length and 53.11 cm (20.91 in) in width. The largest picture mosaic measured 1,111.78 m² (1,1967.05 ft²) and was achieved by Adana Güney Rotary Club (Turkey) in Adana, Turkey, on 14 April 2013.

Zayed Higher Organisation for Humanitarian Care & Special Needs

As a provider of educational, social, psychological and therapeutic care for students with special needs in Al Mafraq city in Abu Dhabi, the organisation were launching a campaign, ‘Touch of Fulfilment’. The culmination of the campaign would be a record attempt for the Largest photo album. Students were invited to create an album featuring 210 rare and historic photographs of the late Sheikh Zayed Bin Sultan Al Nahyan, founder of UAE. The largest photo album measures 4.5 m x 5.5 m (14 ft 9.16 in x 18 ft 0.53 in) and was created by Zayed Higher Organization for Humanitarian Care & Special Needs (UAE) at the Emirates Palace in Abu Dhabi, UAE, on 4 June 2013.

Little Heroes

Little Heroes, the UK charity dedicated to childhood cancer, wished to stage an event that would give over 200 children suffering from have life threatening cancer a happy memory. Guinness World Records established a record category for the Longest chain of beads, which was created by children from around the UK and when complete measured 5.39 miles. Little Heroes dedicated its record achievement to the families of children who had not survived their struggle with the disease. The longest chain of beads measures 8,668.575 m (28,440.206 ft; 5.39 miles) and was made by Colin Nesbitt, Reece Randle and childhood cancer charity Little Heroes (all UK) in Bradford, UK, on 18 February 2013.

Padova for Children

Padova for Children is an Italian children’s charity focused on improving the lives and health of young people in Padova. In June 2013 the charity wished to raise funds for the Institute for Pediatric Research "Città della speranza and enable it to invest in pediatric research. A record attempt for the Most people running 100 metres in a 12-hour relay united the people of Padova with 2,405 taking part and fundraising for the Institute for Pediatric Research. The most people running 100 metres in a 12-hour relay is 2,405 and was achieved by Padova for Children (Italy) in Padova, Italy, on 1 June 2013.