Celebration to mark 21 years since the beginning of the National Lottery also sees new record set for Longest champagne cork popping relay.
Guests at the Mavs annual Fan Jam (USA) were invited to play the largest game of basketball knockout ever.
The technology firm has built an anechoic chamber at their US headquarters with an average background noise reading of an unimaginably quiet -20.35 dBA.
E-360 A/S (Denmark) recently organised a successful mass participation record attempt to strengthen employee team spirit.
The soft-drinks brand recently opened the doors of their bottling plant to citizens and attempted to set a record.
The Melt unveils a staggering 691.27 kg cheese carving in honour of their first anniversary and National Cheeseburger Day.
Four-wheel drive vehicle scores its second Guinness World Records title following successful climb at Wadi Rum in Jordan.
Car manufacturer shows off its latest model with record-breaking 19.08 loop at Niederrad Racecourse in Germany.
With the 1,100,000 balls representing their logo, Tempo Team broke a record at their recent annual employee’s meeting.
The organisation broke the record for the most hearing screening tests carried out in eight hours to launch their latest campaign.
As part of their recent anniversary celebrations, the brand attempted the most kisses received in thirty seconds.
As an exciting introduction to their new sales promotion, a military marching band travelled one mile in under 15 minutes on an MSC boat.
Some of the world’s most well-known and successful brands have secured a place in Guinness World Records 2016, out now.
Subaru fans have broken the record for the largest parade of Subaru cars at a festival in Moscow, Russia.
The participants got onto one of 113 double beds which were placed in rows outside the Sheraton Langfang Chaobai River Hotel.
As part of their HappiMess campaign, shower company Delta Faucet organised a record attempt after a muddy Warrior Dash race.
Seaside town's annual Roaring 20s event celebrates the past by making its own piece of record-breaking history.
To celebrate the win of Chris Froome in the Tour de France 2015, Sky organised a mass participation record attempt.
British Cycling’s Breeze (UK), a women’s only cycling programme, has set a new world record for the most mechanical energy produced by pedalling on static bikes in one hour.
Hennig-Olsen celebrate their product’s success with a whopping 3.08m high confectionary construction.