The holiday company piled up a whopping 213 pancakes in the mouth-watering record attempt which took place just days before Shrove Tuesday.
Guinness World Records has just confirmed that frozen hotel company Iglu-Dorf has built their most impressive structure yet, measuring 10.5 m tall.
Looking to create an unforgettable team-building activity for their annual employee conference in Manchester, Kelloggs UK knew an official world record attempt would be an ideal way to encourage staff members to act as a unit.
Guinness World Records has appointed The Red Agency – part of the Havas Group - to handle its consumer and B2B PR activity in Australia and New Zealand in 2016.
PayPal helped its users get into the spirit of giving during the holiday season by organising a huge charitable campaign that has set a new world record.
Iglesia Ni Cristo started the New Year with a bang, earning not one, but three new GWR titles to add to their growing collection.
A spectacular display of drone technology by Intel Corporation (USA) involving 100 small aircrafts being launched skywards in formation has earned a new world record title for the Most Unmanned Aerial Vehicles (UAVs) airborne simultaneously.
Maico Arts and Ben Jonkman (both Netherlands) return to fan event to break record for the second year running.
Shopping destination The Mall Athens in Greece marked its tenth anniversary in record-breaking style last month by creating a gigantic mosaic measuring an incredible 66.48 m (218 ft 1 in).
Al Tayer Group recently partnered up with Dubai Autism Centre and invited children from all over the UAE to create the longest painting ever.
Experience gift retainer RedBalloon (Australia) manages to round up 320 Bondi beach locals to take part in huge festive masterclas.
ScreenBox Pte Ltd and Channel NewsAsia created the record-breaking installation to immortalise the country’s history and achievements.
At an event aiming to raise funds for charity, Gilles Desplanches recently created an 81.27 m² choux pastry mosaic, using 23,700 éclairs.
Electronics manufacturer and 13 high school students build fully functioning train that completes a 22.615 km journey using 600 dry cell batteries.
To celebrate its new “Stay Giant” campaign, Brawny gathered 1,146 football fans onto the field for an incredible mass participation event.
An incredible crowd of 2,481 take part in massive martial arts tutorial in Abu Dhabi to become new record title holders.
Non-profit organisation Mattecentrum, alongside En Bra Start, organised a maths lesson which recorded an impressive turnout of 3,611 students.
Retail-tainment, the latest trend in the shopping centre industry, has recently seen the GWR Live! team travel around Europe to deliver live record breaking experiences at major events.
The printing company recently received a GWR certificated for creating a business card 728 times bigger than a typical one.
Space Oddity singing spaceman will be one of the GWR title holders at this week’s Festival of Marketing in London, but how many more record breakers will we see at this event?