Carrefour and Aldis marked Romania’s National Day earlier this month with a new world record for the Longest sausage in the world, in turn raising awareness for the both brands’ cold cuts product lines.
More than 100,000 selfies collected and added to same online photo album in groundbreaking record
Watch as more than 250,000 coins are used in massive display to inaugurate company's branding and benefit charity
Two chefs combine to stack 242 pancakes in record-breaking tower
A total of 803 Deloitte employees from across ten locations around Southeast Asia come together to set Most People Making Paper Aircrafts Simultaneously in Multiple Locations record.
UK-based company that helps entrepreneurs and leaders to build global small businesses makes history in London.
The Stade Amédée-Domenech proved to be a pretty intimidating place to be last month when French rugby fans made a successful attempt for the largest Haka world record.
Preparations for the 2015 World Cup kicked off in record-breaking style last month with a successful attempt at the title for Largest rugby scrum.
Paraguayan brand receives honor from Guinness World Records after its largest harp ensemble campaign wins popular vote
JCDecaux ATA and LG team up to unveil the largest-ever billboard at KKIA airport in capital city of Riyadh
With help of Emirates Red Crescent, more than 100,000 items were donated, washed, and distributed nationwide during Ramada
The longest chain of fireworks and longest line of sparklers lit in relay make it three straight years with a world record for the resort
From multinational corporations to non-profit groups, staging a successful Guinness World Records event has shone the spotlight on a number of products, companies, and causes
Swedish manufacturing titan used more than $65,000 worth of coins to build massive mosaic in Chicago for manufacturing industry awareness
Previous record smashed as Google's broadband division aimed to raise awareness of both product and downtown Provo
Soccer legend Mia Hamm joined to lead more than 300 children in breaking three records in a row on "Fit Made Fun Day"
Company's "Tournament Management System" helped organize nearly 3,000 players to enter competition at North America's largest tabletop gaming convention
Industry called upon to vote for most cutting-edge campaigns to be awarded as "Record-Breaking Brand" at 2014 Festival of Media Latin America
Piazzagrande builds dessert weighing nearly 1,300 kg and 14 m long, providing dessert for patrons and money for charity
Iconic childhood chewing gum brand brought hundreds of youth baseball players together from around the world to blow bubbles at once