Retail-tainment, the latest trend in the shopping centre industry, has recently seen the GWR Live! team travel around Europe to deliver live record breaking experiences at major events.
The printing company recently received a GWR certificated for creating a business card 728 times bigger than a typical one.
Space Oddity singing spaceman will be one of the GWR title holders at this week’s Festival of Marketing in London, but how many more record breakers will we see at this event?
In an attempt organised by Miniatur Wunderland (Germany), 6,211 people assembled to create a record-breaking symbol of the Olympic rings.
If you think you’ve already seen the most high octane action involving a rugby ball you'll see this year after watching the recent World Cup, then think again.
Mundipharma (Singapore) has broken the record for the largest tennis ball mosaic to launch its latest marketing campaign.
Aiming to highlight the country as a fun tourist destination, organisations from Jordan successfully created the longest slip and slide ever.
Employees in the Philippines chose to celebrate financial services company's 25th anniversary by breaking the record for the largest coin mosaic.
In a bid to push the FFD Vertical Plotter to its limits, it was challenged to draw EXPO visitors’ portraits on a pavilion.
Lucky Chinatown mall kicked-off their Mid-Autumn “Mooncake” festivities by unveiling the largest display of origami lanterns.
Celebration to mark 21 years since the beginning of the National Lottery also sees new record set for Longest champagne cork popping relay.
Guests at the Mavs annual Fan Jam (USA) were invited to play the largest game of basketball knockout ever.
The technology firm has built an anechoic chamber at their US headquarters with an average background noise reading of an unimaginably quiet -20.35 dBA.
E-360 A/S (Denmark) recently organised a successful mass participation record attempt to strengthen employee team spirit.
The soft-drinks brand recently opened the doors of their bottling plant to citizens and attempted to set a record.
The Melt unveils a staggering 691.27 kg cheese carving in honour of their first anniversary and National Cheeseburger Day.
Four-wheel drive vehicle scores its second Guinness World Records title following successful climb at Wadi Rum in Jordan.
Car manufacturer shows off its latest model with record-breaking 19.08 loop at Niederrad Racecourse in Germany.
With the 1,100,000 balls representing their logo, Tempo Team broke a record at their recent annual employee’s meeting.
The organisation broke the record for the most hearing screening tests carried out in eight hours to launch their latest campaign.