GlaxoSmithKline launched their new Sensodyne’s Repair and Protect toothpaste range in spectacular style in New Zealand earlier this month with the unveiling of the world’s largest model tooth.
We talk to the Japanese company's Energy Device Business Division Director about the important role Guinness World Records has played in their EVOLTA campaign.
What better way of testing the odour-fighting capabilities of a new deodorant than to hang seven athletes from a bridge and ask them to compete to do the most consecutive butterfly pull-ups?
Hundreds of school children came together last month to break the Guinness World Records title for the largest game of Red Light, Green Light.
Infants from 37 cities across America recently helped PNC Financial Services Group set a Guinness World Records title for the largest group vocabulary lesson (multiple venues).
United Biscuits UK staff marked their annual sales conference in spectacular style last week with a successful attempt at the record for most books toppled in a domino fashion.
An impressive 737 teenagers joined forces last September to break the Guinness World Record for the most people blowing a chewing gum bubble simultaneously.
Dubai proves once again it has a head for heights as the all-new ‘At the Top, Burj Khalifa SKY’ is named the world’s highest observation deck.
Mazes come in all shapes and sizes; as demonstrated by the makers of largest vertical maze which adorns the 55 story ‘Maze Tower’ in Dubai.
Shoppers at the Deira Gold Souk bus station in Dubai were in for a surprise earlier this month as it played host to the world’s longest handmade gold chain.
Macy's harnessed the power of record breaking for their Christmas 2014 Believe campaign with a successful attempt at the title for the longest wish list to Santa title last month.
Throats were cleared and voices raised as 100,000 people came together in Dubai to sing their way into the record books.
Mums grab the soap, and their place in the record books, as they successfully break Guinness World Records title for most participants in a hand washing relay.
There was plenty of bubbly flowing recently when Eurostar marked its 20th anniversary celebrations in record-breaking style.
Jingling all the way into history, EasyJet marked Christmas in record breaking style with its passengers last month.
Guinness World Records today announces a worldwide collaboration with long standing internationally recognized video game score adjudicator and record keeper Twin Galaxies.
Carrefour and Aldis marked Romania’s National Day earlier this month with a new world record for the Longest sausage in the world, in turn raising awareness for the both brands’ cold cuts product lines.
More than 100,000 selfies collected and added to same online photo album in groundbreaking record
Watch as more than 250,000 coins are used in massive display to inaugurate company's branding and benefit charity
Two chefs combine to stack 242 pancakes in record-breaking tower