Butlin's Minehead 'Village Green' and Hasbro brought families together to set Guinness World Records for most people playing Connect 4 simultaneously.
The record breaking attempt was organised to celebrate the first anniversary of the In the Night Garden Magical Boat ride at CBeebies Land Alton Towers.
Dishwashing liquid brand Sunlight raises awareness for its leading product with a new world title for Most dishes washed within three minutes by a team of two with 43 plates.
Communications firms set a new landmark for optical transmission with longest un-regenerated terrestrial fibre optic link Melbourne, Sydney and Perth .
Jack in the Box pull off promotional campaign on a massive scale to set Guinness World Records title for largest coupon.
Actor Kevin James celebrates the New York City premiere of comedy movie with two Guinness World Records titles.
Employees of Expedia's business travel agency Egencia set a pair of new Guinness World Records titles for Largest Human Image of an Airplane and Longest Chain of Paper Aircrafts for annual conference finale.
Broadcaster Discovery Italia presented the talent show Hair with a successful attempt for Largest gathering of people with a beehive hairstyle in Milan, Italy.
A new car parade record as 144 MG's take to Rockingham Circuit in Corby, Northamptonshire
Nissan have achieved a GUINNESS WORLD RECORDS™ title for largest glow-in-the-dark painting by using the tyres of a Nissan LEAF car as a paintbrush across the surface of a giant 207.68 m² (681.36 ft²) PVC coated canvas.
MTV's 'Break The Record Week' successfully achieves two new GUINNESS WORLD RECORDS titles for Longest Dance Relay Marathon and Most Contributors to a Time Capsule in 24 Hours.
Hong-Kong based Aaron Shum Jewelry raised awareness for its signature brand CORONET® by achieving a GUINNESS WORLD RECORDS title for the Most Valuable Guitar.
Thousands of keen swimmers of all ages took the plunge in icy waters recently to set a new record for the largest polar bear dip in Mielno, Poland.
Tech firm commemorates landmark anniversary with record attempt featuring its signature sound.
Premium grocery store in Paris highlights it’s speciality for Spanish delicacies by playing host to a demonstration of record-breaking knife skills.
GlaxoSmithKline launched their new Sensodyne’s Repair and Protect toothpaste range in spectacular style in New Zealand earlier this month with the unveiling of the world’s largest model tooth.
We talk to the Japanese company's Energy Device Business Division Director about the important role Guinness World Records has played in their EVOLTA campaign.
What better way of testing the odour-fighting capabilities of a new deodorant than to hang seven athletes from a bridge and ask them to compete to do the most consecutive butterfly pull-ups?
Hundreds of school children came together last month to break the Guinness World Records title for the largest game of Red Light, Green Light.
Infants from 37 cities across America recently helped PNC Financial Services Group set a Guinness World Records title for the largest group vocabulary lesson (multiple venues).