Hennig-Olsen celebrate their product’s success with a whopping 3.08m high confectionary construction.
To launch the MLB All-Star Week in Cincinnati next week, MLB and Cincinnati Reds smash record for the largest game of catch.
Celebrating the 175th anniversary of the first transatlantic crossing, Liverpool smashed record for most models on a catwalk.
Ice-breaking fun as UK bloggers attempt speed wrapping record at the annual BritMums conference in London
Hundreds high-fived their way into the record books to celebrate National Women in Engineering Day.
278 riders and 5 instructors have achieved a new world record for the largest spin class.
Audi and RAC have achieved the record title for the most countries visited on a single tank of fuel.
International money transfer company TransferWise has smashed the record for the largest human currency symbol during employee engagement event.
To celebrate the landmark opening, hundreds of employees attempted record for most people tossing pizza dough.
Angels Baseball team engaged supporters with 6th world record attempt and achieved title for the Largest gathering of people wearing sombreros.
Attendees of the opening ceremony of the Southeast Asian Games in Singapore, and its billions of viewers worldwide, witnessed a never-before-seen spectacle.
Aviva set Guinness World Records title for longest human representation of a mathematical equation at the Aviva Premiership Rugby Final.
British singer and car manufacturer set new record for most live concerts performed in 12 hours in different cities to raise money for the cancer charity Trekstock.
Butlin's Minehead 'Village Green' and Hasbro brought families together to set Guinness World Records for most people playing Connect 4 simultaneously.
The record breaking attempt was organised to celebrate the first anniversary of the In the Night Garden Magical Boat ride at CBeebies Land Alton Towers.
Dishwashing liquid brand Sunlight raises awareness for its leading product with a new world title for Most dishes washed within three minutes by a team of two with 43 plates.
Communications firms set a new landmark for optical transmission with longest un-regenerated terrestrial fibre optic link Melbourne, Sydney and Perth .
Jack in the Box pull off promotional campaign on a massive scale to set Guinness World Records title for largest coupon.
Actor Kevin James celebrates the New York City premiere of comedy movie with two Guinness World Records titles.
Employees of Expedia's business travel agency Egencia set a pair of new Guinness World Records titles for Largest Human Image of an Airplane and Longest Chain of Paper Aircrafts for annual conference finale.