Channel 4 radio presenter Stu Tolan has set a new record after completing a 5 hours, 25 minutes and 25 seconds live broadcast underwater in the 11 million litre aquarium at Atlantis, The Palm resort in Dubai, UAE.
Welcome to the home of record-breaking brands and businesses!
"The key to this campaign was the simplicity of the idea. People just understood from the one-line pitch, ‘Do you want to help us achieve a GUINNESS WORLD RECORDS™ title?’, it was an activity which people simply couldn’t wait to be involved with." - Senior Publicity Manager, MacMillan Children's Books
- Brand awareness
- Sponsorship activation
- Product & Service launch
- Good cause awareness
- Team-building & Employee engagement
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Lloyds Banking Group wanted to host an employee engagement event during Mental Health Awareness Week that would be fun, educational and help raise money for the company’s partner charity Mental Health UK.
Dubai Festival City’s new multi-media attraction IMAGINE has just achieved its second Guinness World Records title, after creating the world's largest permanent projection mapping.
How campaigns with a purpose can capture consumer imagination and inspire the crucial feel-good factor.
The Speyside Cooperage Visitor Centre in Moray, Scotland decided to add a record-breaking element to their annual whisky festival in a bid to excite and entertain their guests.
Supermarket chain Lidl (Spain) wanted to organise a fun team-building event to engage their employees ahead of launching a new training program - so they decided to attempt a world record.