Staff Engagement

From break-away-from-the-norm days to unconventional conventions, we’re making events extraordinary.

Here at Guinness World Records, we’ve spent sixty years championing those who go further, faster or higher than anyone else on earth. But we’re not talking comic book legends or big-screen superheroes. Record-breakers are ordinary people who do extraordinary things.

Today, that’s given us a captive audience of millions spread over 200 countries globally – whether it’s through our books and educational materials, TV series or online stories. And in the last five years, we’ve turned our attentions to the corporate world – designing and delivering tailored unforgettable events for meetings and conferences clients.

Authenticity, passion, integrity and, above all, celebration are the cornerstones of employee engagement events. So we’re swapping lanyards for lifelong achievements, and mixing formal receptions with fun-filled record attempts. Designed to energise your audience, fire up your teams and unite everyone behind a common cause, we’re proud to present the Guinness World Records Engage Programme.

Event formats can be tailored to fit a variety of contexts including:

  • Conferences
  • Staff parties
  • Leadership away-days
  • Training courses
  • SPIF days

Our solutions include:


The ultimate in employee team work where you take on the rest of the planet to attempt one record, as one team, to become the world’s best. It also includes customised consultancy to suit your event schedule, space and budget.


Build Teams events explore how colleagues or delegates can team up to work more productively and effectively, forming an in-house superhero squad.


When some reinvigoration is needed, our Energise events revitalises your conference or audience by challenging them to attempt a variety of records- as a group and as individuals.


We also work with partners and companies to design bespoke Guinness World Records events, which turn the ordinary into something truly out of this world. We’ll happily work with you to deliver an unforgettable event, designed with your specific goals and timeframes in mind.

Our clients include


Looking to bolster its “Earn Your Future” youth education initiative, PwC attempted the record for largest financial literacy lesson to excite and engage PwC staff, as well as impact the campaign's youth.

Find out more about PwC USA


Tesco is the headline sponsor of Stand Up To Cancer, the charitable partnership between Cancer Research UK and Channel 4, and wished to engage its staff around the UK with this CSR initiative. Tesco used the multi-venue record to connect stores around the UK and it also became central to the annual company conference at London’s ExCel. The most people standing on one leg simultaneously at a single venue is 2,276 and was achieved by Tesco (UK) at ExCeL London, in London, UK, on 18 October 2012.

Mad Science

Mad Science, a leading science enrichment provider for children, was looking for a fun, relevant event for their annual licensees conference. The record had to be scientific in nature and appeal to the fun, lively personalities of the group. The most baking soda and vinegar volcanoes erupting simultaneously is 294 and was achieved by Mad Science Group (Canada), in Montréal, Québec, Canada, on 11 April 2013.


Garnier Canada was interested in a team-building exercise for its national sales meeting. The record needed to excite and inspire the sales force, while ensuring they work together, and fit in with the meeting’s theme: ‘History Will Be Made’. Several months later, IBM decided to challenge Garnier Canada with the same record at the IBM Summit. The longest handshake chain involved 188 participants, and was achieved by Garnier Canada (Canada) at the Gran Melia Cancun in Cancun, Mexico, on 31 January 2012. The longest handshake chain involved 2,380 participants and was organized by IBM Smarter Commerce (USA) at the Smarter Commerce Global Summit in Lake Buena Vista, Florida, USA, on 5 September 2012.


Gap was bringing together its European sales and marketing teams for a three day event in the UK. The aim was to encourage bonding between the pan-European teams and bring Gap’s four cultural cornerstones – Think, Inspire, Do, Deliver – to life. The largest game of Four Corners was played by 261 participants at an event organised by Gap Europe, at Center Parcs, Longleat Forest, Warminster, UK, on 17 October 2012.


When the Accenture Management Consulting and the company’s Technology Growth Division in Ireland hosted a conference under the theme of leveraging the power of collaboration, relationships and insight, Guinness World Records was asked to create an experience which supported these values but would require minimal training and equipment. The most people performing the Whigfield dance is 255 and was achieved by AMC & TGP Accenture Ireland (Ireland) in Dún Laoghaire, Dublin on 17th May 2013.


Vodafone, the world’s second largest telecommunications company, wanted an experience which could be incorporated in the Christmas party at its Newbury offices. The record should reflect the brand’s values of speed, simplicity and trust, and of course reflect the festive theme. The longest Christmas cracker pulling chain was achieved by 566 participants at the headquarters of Vodafone (UK) in Newbury, Berkshire, UK on 1 December 2011.

Three Mobile

Three was set to refocus its brand strategy to be the “network designed for data” and was merging sales teams from across the UK. The company approached Guinness World Records for a record concept which would act as an ice-breaker to start their conference, encouraging people to get to know each other and inspiring team work. The longest 'over and under' line consisted of 721 participants and was achieved by Three UK, at Wembley, UK, on 26 June 2013.