To make the act of switching on the town’s Christmas tree lights even more exiting, Scandiweb constructed an elaborate Rube Goldberg for the people of Riga, Latvia.
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"The key to this campaign was the simplicity of the idea. People just understood from the one-line pitch, ‘Do you want to help us achieve a GUINNESS WORLD RECORDS™ title?’, it was an activity which people simply couldn’t wait to be involved with."
- Senior Publicity Manager, MacMillan Children's Books
We work with leading global brands and businesses to create bespoke record-breaking campaigns that engage your audience through unforgettable moments of sheer amazement and wonder, delivering bottom-line results.
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Ahead of the first Victoria Bitter One Day International match between Australia and New Zealand on 4 December, Cricket Australia hosted the world’s largest cricket lesson.
Today at the Hammersmith Apollo in London, Guinness World Records presented a certificate to acclaimed physicist Brian Cox for the record most tickets sold for a science tour.
Dressed in the colours of the UAE national flag, 2,223 young students worked together to form the world’s largest human transforming image.
Pastry and sweets manufacturer SAADEDDIN Co. unveiled the world’s largest fruit sculpture at the Saudi Marketing Conference in Jeddah, Saudi Arabia last week.
Enterprise software firm Deltek found a novel way of highlighting their cloud computing services recently with a successful record attempt during the company's Insight 2016 user conference.