After an enticing game against West Virginia on Monday, fans in the stands set out to beat the UK Wildcats record of 126.4 decibels.
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"The key to this campaign was the simplicity of the idea. People just understood from the one-line pitch, ‘Do you want to help us achieve a GUINNESS WORLD RECORDS™ title?’, it was an activity which people simply couldn’t wait to be involved with."
- Senior Publicity Manager, MacMillan Children's Books
We work with leading global brands and businesses to create bespoke record-breaking campaigns that engage your audience through unforgettable moments of sheer amazement and wonder, delivering bottom-line results.
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- Sponsorship activation
- Product & Service launch
- Good cause awareness
- Team-building & Employee engagement
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Gaza's Mohammed “Spider-Boy” Alsheikh has just broken the world record for the most full body revolutions maintaining a chest stand in one minute.
When it comes to Guinness World Records titles, Coca-Cola has multiple achievements to its name. Always a forward thinker, the brand has on a number of occasions successfully combined its global appeal with the power of record-breaking to make fans feel part of its story.
Already a heated game between classic rivals University of Kentucky Wildcats and the Kansas University Jayhawks, the Wildcats fans showed their passionate support by thundering into a new record title by registering a 126.4-decibel wall of noise.
Municipalidad Adolfo Alsina (Argentina), has drifted their way into a new record title. On the banks of Lake Epecuén Carhué 1941 people gathered for the Most people floating in a line (unassisted) in an effort to promote tourism of the area.
A dedicated team of 278 Diplom-Is AS colleagues have successfully achieved a new record for the largest ice-cream scoop pyramid with a total of 5,435 scoops.