To celebrate its new “Stay Giant” campaign, Brawny gathered 1,146 football fans onto the field for an incredible mass participation event.
Welcome to the home of record-breaking brands and businesses!
"The key to this campaign was the simplicity of the idea. People just understood from the one-line pitch, ‘Do you want to help us achieve a GUINNESS WORLD RECORDS™ title?’, it was an activity which people simply couldn’t wait to be involved with."
- Senior Publicity Manager, MacMillan Children's Books
We work with leading global brands and businesses to create bespoke record-breaking campaigns that engage your audience through unforgettable moments of sheer amazement and wonder, delivering bottom-line results.
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- Sponsorship activation
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An incredible crowd of 2,481 take part in massive martial arts tutorial in Abu Dhabi to become new record title holders.
Retail-tainment, the latest trend in the shopping centre industry, has recently seen the GWR Live! team travel around Europe to deliver live record breaking experiences at major events.
The printing company recently received a GWR certificated for creating a business card 728 times bigger than a typical one.
Space Oddity singing spaceman will be one of the GWR title holders at this week’s Festival of Marketing in London, but how many more record breakers will we see at this event?
In an attempt organised by Miniatur Wunderland (Germany), 6,211 people assembled to create a record-breaking symbol of the Olympic rings.