The holiday company piled up a whopping 213 pancakes in the mouth-watering record attempt which took place just days before Shrove Tuesday.
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"The key to this campaign was the simplicity of the idea. People just understood from the one-line pitch, ‘Do you want to help us achieve a GUINNESS WORLD RECORDS™ title?’, it was an activity which people simply couldn’t wait to be involved with."
- Senior Publicity Manager, MacMillan Children's Books
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Guinness World Records has just confirmed that frozen hotel company Iglu-Dorf has built their most impressive structure yet, measuring 10.5 m tall.
Looking to create an unforgettable team-building activity for their annual employee conference in Manchester, Kelloggs UK knew an official world record attempt would be an ideal way to encourage staff members to act as a unit.
Guinness World Records has appointed The Red Agency – part of the Havas Group - to handle its consumer and B2B PR activity in Australia and New Zealand in 2016.
PayPal helped its users get into the spirit of giving during the holiday season by organising a huge charitable campaign that has set a new world record.
Iglesia Ni Cristo started the New Year with a bang, earning not one, but three new GWR titles to add to their growing collection.