Hennig-Olsen celebrate their product’s success with a whopping 3.08m high confectionary construction.
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"The key to this campaign was the simplicity of the idea. People just understood from the one-line pitch, ‘Do you want to help us achieve a GUINNESS WORLD RECORDS™ title?’, it was an activity which people simply couldn’t wait to be involved with."
- Senior Publicity Manager, MacMillan Children's Books
We work with leading global brands and businesses to create bespoke record-breaking campaigns that engage your audience through unforgettable moments of sheer amazement and wonder, delivering bottom-line results.
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To launch the MLB All-Star Week in Cincinnati next week, MLB and Cincinnati Reds smash record for the largest game of catch.
Celebrating the 175th anniversary of the first transatlantic crossing, Liverpool smashed record for most models on a catwalk.
Ice-breaking fun as UK bloggers attempt speed wrapping record at the annual BritMums conference in London
Hundreds high-fived their way into the record books to celebrate National Women in Engineering Day.
278 riders and 5 instructors have achieved a new world record for the largest spin class.