The record breaking attempt was organised to celebrate the first anniversary of the In the Night Garden Magical Boat ride at CBeebies Land Alton Towers.
Welcome to the home of record-breaking brands and businesses!
"The key to this campaign was the simplicity of the idea. People just understood from the one-line pitch, ‘Do you want to help us achieve a GUINNESS WORLD RECORDS™ title?’, it was an activity which people simply couldn’t wait to be involved with."
- Senior Publicity Manager, MacMillan Children's Books
We work with leading global brands and businesses to create bespoke record-breaking campaigns that engage your audience through unforgettable moments of sheer amazement and wonder, delivering bottom-line results.
- Brand awareness
- Sponsorship activation
- Product & Service launch
- Good cause awareness
- Team-building & Employee engagement
Read our latest client news or get in touch with our team today.
Dishwashing liquid brand Sunlight raises awareness for its leading product with a new world title for Most dishes washed within three minutes by a team of two with 43 plates.
Communications firms set a new landmark for optical transmission with longest un-regenerated terrestrial fibre optic link Melbourne, Sydney and Perth .
Jack in the Box pull off promotional campaign on a massive scale to set Guinness World Records title for largest coupon.
Actor Kevin James celebrates the New York City premiere of comedy movie with two Guinness World Records titles.
Employees of Expedia's business travel agency Egencia set a pair of new Guinness World Records titles for Largest Human Image of an Airplane and Longest Chain of Paper Aircrafts for annual conference finale.