Ruth Lorenzo, who came fifth in the 2008 series of British talent show The X Factor, successfully set a new record for the most live concerts in 12 hours (multiple towns).
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"The key to this campaign was the simplicity of the idea. People just understood from the one-line pitch, ‘Do you want to help us achieve a GUINNESS WORLD RECORDS™ title?’, it was an activity which people simply couldn’t wait to be involved with."
- Senior Publicity Manager, MacMillan Children's Books
We work with leading global brands and businesses to create bespoke record-breaking campaigns that engage your audience through unforgettable moments of sheer amazement and wonder, delivering bottom-line results.
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It was an incredible moment when 908 brides-to-be congregated outside the Huqiu Wedding Dress City in Suzhou, Jiangsu, China and vowed to become Guinness World Records title holders.
Guinness World Records is partnering with the Virgin London Marathon for the 10th year running, giving participants in the iconic race the chance to become official record title holders.
The annual international light festival in the Russian capital has broken its own record for the largest projected image once again, and this year the video animation was even more spectacular.
Cervecera de Canarias, the mother company of Spanish beer brand Tropical, entertained beach-goers with four incredible Guinness World Records title attempts over the course of two weekends.
Daher International Food Co. (DIFCO), the mother company of Lebanese cereal brand Poppins, achieved two impressive Guinness World Records titles during an event organised to launch the brand’s new packaging in Lebanon.