To celebrate its new “Stay Giant” campaign, Brawny gathered 1,146 football fans onto the field for an incredible mass participation event.
In honour of International Day of Persons with Disabilities, GWR returns to the incredible moment a team of wheelchair users hauled three wrecking trucks 100 m.
GWR travels to India to shoot the super-stretched motorcycle – an impressive vehicle that measures a staggering 26.29 m (86 ft 3 in) long.
Polish striker officially recognised by Guinness World Records for his nine minute five goal haul against Wolfsburg in the Bundesliga.
An incredible crowd of 2,481 take part in massive martial arts tutorial in Abu Dhabi to become new record title holders.
Check out this exclusive video documenting the photoshoot for the Guinness World Records 2016 edition book.
Lancashire-born keepy-up king wins back his title for the most football touches with the heel in one minute (male).
Canberra dad achieves title for the largest display of Christmas lights on an artificial tree with 518,838 individual lights.
Turkey Day is almost up on us! To mark the celebrations, here's our top ten list of Thanksgiving-themed world records.
Guinness World Records can today confirm that Lucas Etter, a 14-year-old from Kentucky, US, has become the first person to break the 5 second barrier for unmixing a standard 3x3x3 cube.
Meet Jason Camberis, the man who created a 4.41 m tall gaming system and earned himself a place in GWR 2016 Gamer’s Edition.
The final movie in the blockbusting series “The Hunger Games” starring Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth is now in cinemas.
One of the game's most iconic stars, the former New Zealand winger notched up two incredible Guinness World Records titles over the course of his remarkable career.
George Kirby and Doreen Kirby had a remarkable aggregate age of 194 years 280 days on the day of their wedding.
Measuring just 61.1 cm tall, this diminutive bovine earned a place in Guinness World Records 2016 as the shortest living cow.
This week we return to the set of a Chinese TV show on which Benito Ros Charral (Spain) sprang into the record books.
A surprisingly sprightly Al Roker this morning completed his epic trek across America, setting an all-new world record for the Fastest time to report a weather forecast from all 50 US states.
Yesterday was the 11th annual Guinness World Records day and people from all over the globe attempted some truly amazing and awe-inspiring feats.
The serial record-breaker from India held 15 lit candles in his mouth in a successful attempt to beat his previous total.
A extraordinary machine built by Zackary Gromko has just set a record for the fastest time to solve a Rubik’s cube.