A mesmerising marble run has set a new world record after Guinness World Records witnessed a ball travel an incredible 1,918.12 m (6,293.04 ft) across the small town of Elgg in Switzerland.
How campaigns with a purpose can capture consumer imagination and inspire the crucial feel-good factor.
The Speyside Cooperage Visitor Centre in Moray, Scotland decided to add a record-breaking element to their annual whisky festival in a bid to excite and entertain their guests.
There have been numerous super-sized chocolate creations that have set records since Guinness World Records started documenting incredible achievements, but few will have matched the scale of the new title holder for the Largest chocolate truffle.
Instead of predictable self-promotion, create the right story and tell it with energy, authenticity, and a healthy dash of pizzazz.
A dedicated team of 278 Diplom-Is AS colleagues have successfully achieved a new record for the largest ice-cream scoop pyramid with a total of 5,435 scoops.
A group of jewellery fanatics went past 'Go' in a big way earlier this month and traded their way to a new world record for the Most people playing Monopoly (single venue).
You haven’t seen “tall” until you’ve seen this monster sandwich; which has set a delicious new Guinness World Records title.
New Zealand sweets brand RJ's Licorice celebrated its 21st birthday by creating the world’s largest liquorice allsort weighing a whopping 1,105.5 kg.
UHT Semsales sports club in Châtel-Saint-Denis, Switzerland wanted to do something special to celebrate its 20th birthday so they decided to break the world record for the longest marathon playing floorball.
Commissioned by the N Sethia Foundation (UK) its sparkling design has earned it the title Most valuable teapot. From afar, this shining gem of a kettle is dripping in diamonds from every angle. But as you get closer, you see the real reason it’s valued at $3,000,000.
Sandcastle Waterpark in Blackpool, UK celebrated its 30th anniversary last weekend with a successful attempt at the most people down a waterslide in one hour.
The printing company recently received a GWR certificated for creating a business card 728 times bigger than a typical one.
In a bid to push the FFD Vertical Plotter to its limits, it was challenged to draw EXPO visitors’ portraits on a pavilion.
With the 1,100,000 balls representing their logo, Tempo Team broke a record at their recent annual employee’s meeting.
A new car parade record as 144 MG's take to Rockingham Circuit in Corby, Northamptonshire
Thousands of keen swimmers of all ages took the plunge in icy waters recently to set a new record for the largest polar bear dip in Mielno, Poland.
Premium grocery store in Paris highlights it’s speciality for Spanish delicacies by playing host to a demonstration of record-breaking knife skills.
Throats were cleared and voices raised as 100,000 people came together in Dubai to sing their way into the record books.
More than 100,000 selfies collected and added to same online photo album in groundbreaking record