GUINNESS WORLD RECORDS UNVEILS GUINNESS WORLD RECORDS: SCIENCE & STUFF 


OUT NOW 

• 10 mind-blowing record-breaking experiments to try at home

• Out-of-this-world facts, stats, diagrams, and photos 

• Incredible record titles that are down to a science 


London, UK (January 2018) – GUINNESS WORLD RECORDS, the global authority on record-breaking achievements, is putting on lab coats and goggles with the launch of Guinness World Records: Science & Stuff – the grossest, smelliest, weirdest and noisiest guide to, well, science... and stuff. 


Featuring a forward by Robin Ince, Guinness World Records: Science & Stuff is a whirlwind tour through our astounding, record-breaking world (and universe). Filled with spectacular superlatives, shocking stats, and educational activities, we’re examining record-breaking across physics, biology, astronomy, chemistry, and more! 


Aspiring scientists, record-breakers, and makers can check out sections on Space, Weird World (nature and biology), Awesome Inventions, Robots, Mad Science, It’s Alive! (the stinky and the gross, plus surreal experiments), and The Science of Guinness World Records where we explain how some of our most well known record titles came about.


Readers can also put their scientific knowledge to the test in our interactive Make & Break chapter. Join our mad scientist Professor Burnaby Q Orbax and his trusty lab assistant Sweet Pepper Klopek as they take you through 10 exciting experiments which can then be used for official record attempts that can be performed at home or in class. From the Longest distance to stretch homemade slime in 30 seconds to the Greatest height to drop an egg without breaking it, it’s going to get messy!


Find out what it’s like to spend a year in space with NASA’s Dr. Peggy Whitson; which secrets lie within dino poop with George Frandsen; or what it’s like to ride a motorized toilet at highway speeds from invention mastermind, Colin Furze, as experts in the field also answer your burning questions. 


The fun of Guinness World Records: Science & Stuff doesn’t end with the book. Kids can visit GuinnessWorldRecords.com/Science to access exclusive content including fun photos and quizzes and puzzles that test their scientific knowledge. Also, catch Professor Orbax and Sweet Pepper in action as they walk you through “how-to” tutorial videos which give tips and tricks for attempting the super cool record-breaking experiments featured in the book, including the marshmallow catapult, fruit batteries, and mentos & soda car. After having a go, visitors can officially apply for the records to see if they’re a new Guinness World Records title holder too. 


Follow the conversation online at #GWRScience and checkout Guinness World Records on Facebook, YouTube, Twitter, Instagram, Snapchat, PopJam and Pinterest for more!


Guinness World Records: Science & Stuff, an educational collectible for curious young readers, will be available in stores and online for £9.99 on March 8, 2018. 


ENDS 


FOR MORE NEWS ON THE BOOK LAUNCH, FOR FURTHER INFORMATION OR ENQUIRIES, PLEASE CONTACT: 

Guinness World Records Press Office

press@guinnessworldrecords.com

Twitter - @GWRPRESS / @GWR 


About Guinness World Records 

GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 141 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date. 


Guinness World Records’ worldwide television programmes reach over 750 million viewers annually and more than 2.4 million people subscribe to the GWR YouTube channel, which enjoys more than 200 million views per year. The GWR website receives over 20 million visitors annually, and we have over 13.8 million fans on Facebook. 


The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.