Azoomee teams up with Guinness World Records ® to bring videos of record-breaking achievements into the safe kids’ SVOD platform
London, 30 March 2018: Azoomee, the kids’ subscription app dedicated to fun learning, today confirms a deal with Guinness World Records to bring its catalogue of videos to their SVOD platform. As the global authority on record-breaking achievements since 1955, Guinness World Records videos attract millions of views, featuring the world's tallest, shortest, fastest, longest, oldest and most incredible things on the planet. Their compelling content is a strong addition to Azoomee’s library of safe, fun and educational games and videos, giving children access to Guinness World Records content within a safe ad-free space and bringing greater value to the positive screentime solution for parents and their kids.
Azoomee will launch the first tranche of Guinness World Records videos on 30th March 2018 to coincide with the start of the Easter holidays, introducing kids to some of the most interesting and inspiring (or at least ambitious!) record holders on the planet, from the fastest moonwalker to the team who completed the most backflips off a wall in one minute! Azoomee will release new Guinness World Records videos weekly for children to enjoy and learn from in a fun and entertaining way.
“Guinness World Records videos provide inspiring, factual and entertaining content that teaches children about practice, perseverance and learning through experiences. Values we hold dear at Azoomee and we believe are fundamental for children growing up in such fast-changing times. We are thrilled to have Guinness World Records on board.” – Estelle Lloyd, Co-founder, Azoomee. Rob Molloy, Director of Global TV content and sales added “We are very pleased to be providing a range of our video content to Azoomee.
We are always looking at new ways to inspire kids, and Azoomee‘s library of fun and educational videos offers an exciting way to engage with aspiring record holders!”
For more information please contact:
Estelle Lloyd
Co-Founder, Head of Creative, Azoomee
Estelle.Lloyd@azoomee.com
+44 (0) 207 253 1900
About Azoomee
Azoomee is a kids’ digital TV and game app available on tablets, smartphones and connected TVs. Available in 40 countries, the app includes 1,000+ games and videos to have fun and learn in a safe and ad-free environment. Azoomee is increasingly praised by parents for its offerings around science, technology, engineering and math (STEM). Sold as a family subscription in app stores and by B2B2C partners including O2, Argos & Amazon, Azoomee is supported by the NSPCC, one of the world’s leading children's charities
About Guinness World Records
GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 140 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date.
Guinness World Records’ worldwide television programmes reach over 750 million viewers annually, and over 1.3 million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives over 18 million visitors annually, and we have over 12 million fans on Facebook.
The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.
