GUINNESS WORLD RECORDS REVEALS THE RECORD-BREAKING FOOD & GROCERY BRANDS THAT HAVE MADE IT INTO ITS 2017 BOOK
London, 5th September 2016:
Knorr, Spar and O’Hagan’s Sausages are just three of the food and grocery brands being celebrated by Guinness World Records in the 62nd edition of the best-selling copyrighted book ever, in a global launch on 8th September 2016. Filled with thousands of never before seen records, the GUINNESS WORLD RECORDS 2017 Edition continues to illuminate the world of achievement for kids and adults alike and promises to inform, entertain and inspire.
The new foodie Guinness World Records title holders come from countries as diverse as Egypt, Cambodia and Australia and have served gargantuan portions, created artful mosaics and produced supersized foodstuffs in their quest for legendary status as a Guinness World Records title holder. A full list of the food-related Guinness World Records titles in the 2017 edition of the book can be found below.
Nadine Causey, SVP EMEA APAC Guinness World Records said: “Every year we help thousands of brands and agencies integrate record-breaking into their campaigns and we’re delighted to be able to feature such a great range of food-related records in the new book. Brands are becoming increasingly creative in the way they weave record-breaking into their PR and marketing and the team here work closely with our commercial clients to ensure that the record they attempt fits the brief and achieves the desired outcome.”
Several other brands are also being celebrated in the book with food-related records including Center Parcs (Tallest stack of pancakes), Essentis Biohotel Berlin (Largest vegan cake) and Associazione Cons.erva (Largest profiterole).
In line with Guinness World Records’ ‘big food’ record guidelines, all the food produced for record attempts was distributed to food banks, charities and the general public.
Guinness World Records’ database boasts over 50,000 titles, however just 4,000 records in total make it into the print edition of the book. Readers wishing to research the world of record-breaking more thoroughly may now access details of all 50,000+ titles on the company’s website, www.guinnessworldrecords.com.
For pictures go to: http://tinyurl.com/jcm2spv
FOOD-RELATED RECORDS IN GUINNESS WORLD RECORDS 2017
GWR title holder Record Country
Knorr Fine Foods Largest vegetable stew (4,155kg / 9,160lb 3oz) Egypt
The Spar Group (Pty) Ltd Largest cupcake mosaic (138.56m2 / 1,491.44ft2) South Africa
Hennig-Olsen is AL Tallest ice cream cone (3.08m / 10ft 1.26in) Norway
S.C. Carrefour & Aldis SRL Calarasi Longest sausage (62.75km / 38.99 miles) Romania
The Pork Association Largest serving of pulled pork (707kg / 1,558.67lbs) Australia
Salakhet Siem Reap Largest sticky rice cake (Num Ansorm) (4,040kg / 8,906lb 10oz) Cambodia
Čokoladnica Cukrček, Benedict d.o.o. Largest chocolate bar by area (142.32m2 / 1,531.9 ft2) Slovenia
Serendipity 3 Most expensive sandwich (US$214 / £132.64) USA
O’Hagan’s Sausages Most sausages produced in one minute (44) UK
Melt Largest cheese sculpture (1,542lb / 691.27kg) USA
Stod Fold Brewing Company Largest glass of beer (2,082 ltr / 3,663.81 pints) UK
NIPFood Largest pizza (1,261.65 m2 / 13,580.28 ft2) Italy
Center Parcs Tallest stack of pancakes (101.8 cm / 3ft 4in) UK
Associazione Cons.erva Largest profiterole (150kg / 330.7lb) Italy
For more information please contact Juliet Dawson
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About Guinness World Records
GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 136 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date.
Guinness World Records’ worldwide television programmes reach over 750 million viewers annually, and more than a million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives 18 million visitors annually, and we have over 10 million fans on Facebook.
The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.