To boost brand awareness and consumer engagement, Tesco Lotus (Thailand) organised an event aiming to achieve a Guinness World Record for the largest samba dance.
Taking place at the Lotus Rama 4 supermarket in Bangkok, 525 people joined together to dance ‘Zambarobic’ – a lively fusion of the Brazilian samba and the fitness fad Zumba aerobics – for three minutes.
The record attempt was part of a wider campaign called ‘Go Go Goal’ which was designed to celebrate and inspire healthy lifestyles.
Tesco Lotus customers danced to the specially-created song ‘Go Go Goal Zambarobic’ which was intended to encourage the healthy lifestyles of the campaign whilst also being an enjoyable and exciting activity.
In addition to the record attempt, Zambarobic dance activities have been taking place in shopping-centres and Tesco Lotus stores every day during the six-week campaign which began at the end of Mayto coincide with the 2014 FIFA World Cup.
Tesco Lotus also made customers aware of in-store promotions with mini-concerts, celebrity appearances and 3-D soccer games at the Tesco Lotus Plaza.
Commenting on the world record inspired campaign, Tesco Lotus’ Marketing Director Wanna Swuddigul said: “We are confident our strong promotions and new ideas will be attractive to customers during the World Cup.”
As well as uniting hundreds of Tesco Lotus customers in the stores, the excitement of the record-breaking Zambarobic event attracted media attention from national and provincial newspapers such as the Bangkok Post.
