Aiming to promote their third new digital showroom – Audi City – in Kurfürstendamm, Berlin in an extraordinary way, Audi AG last month harnessed the power of record breaking for a unique event.
Offering members of the public the opportunity to understand the importance of Audi’s position in the digital marketing and distribution sector, their Le Mans-themed campaign was kicked-off with a successful Guinness World Records record-attempt at Audi City, Berlin for the most participants in a racing videogame relay.
Using its digital technology to create a virtual race in the new Audi City showroom, a total of 49 players drove 833 laps in a 24-hour race on an X-Box games console, setting a new world record.
During the event, Audi had asked onlookers to sign up to a time slot for a chance to be part of Guinness World Record history, with the driver of the fastest lap being offered a weekend with the Audi RS5 as afurther incentive.
The record attempt also included further exciting social events such as a virtual online race between Audi’s Berlin and London locations.
This brought together around 1,000 guests (including over 500 Audi customers, VIPs and fans) at the Berlin venue, providing their new technology with even more exposure. The guests were then given the opportunity to drive the virtual Le Mans track and familiarise themselves with Audi City.
The events gave potential future customers the opportunity to experience Audi’s technology by showing them how the new digital offering allows them to create and individualise their desired car on a true-to-life scale.
