Sam Fay explains how Guinness World Records works with brands and agencies to put record-breaking at the heart of their campaigns.
Rohtash Choudhary from India broke the world record for the most push ups in one minute carrying an 80 lb pack at an event celebrating International Yoga Day.
Sandcastle Waterpark in Blackpool, UK celebrated its 30th anniversary last weekend with a successful attempt at the most people down a waterslide in one hour.
As part of the Vivid Sydney light festival in Australia this month, technology and event company 32 Hundred Lighting created the largest interactive lighting display using 2,105 lights.
Guinness World Records recently received this amazing footage of a record attempt by Finnish energy company St1, whose employees broke the record for the most people on a single pair of skis.
TV Globo celebrated its 50th anniversary by broadcasting a huge variety show which set a record for the most names credited in a single TV broadcast.
An incredible record was confirmed last weekend for a new supersize slide at Baysports Boat Training and Water Sports Centre in Athlone, Ireland.
At a recent event in Sofia, Bulgaria, car dealership Moto-Pfohe BG organised the largest parade of Ford cars in a bid to excite and engage the country’s Ford owners.
Guinness World Records is once again partnering with the Toronto Marathon, providing record-breaking hopefuls with on-the-day record verification at the race in October.
During the special event, the record for largest gathering of people wearing hand puppets was achieved with an impressive total of 508 people.
A Guinness World Records attempt at the Longest business pitch marathon is set to take place at the Virgin Media Business’ VOOM 2012 pitch competition in London on June 1-2.
Costa Crociere S.p.A. prepared a giant Aperol spritz during a recent trade event on board the Costa Favolosa cruise ship en route from Barcelona (Spain) to Marseille (France).
In an attempt organised by The Sun, multiple record-breaker John Farnworth set a record for the highest soccer ball dropped and controlled.
Creative agency 4NOLOGUE. Co. Ltd recently organised a successful attempt at the world record for the Most people making paper aircraft simultaneously (single venue) in Bangkok, Thailand, as part of their promotions for popular South Korean boy band.
To promote the company’s construction workshops, Centre Kapla Lyon recently set a record for the Tallest tower made from wooden toy blocks at the leisure centre Azium in Lyon, France.
Popular Italian songwriter Alessandra Amoroso recently achieved a Guinness World Records title on the set of Sky Uno television show E poi c'è Cattelan in Milan, Italy.
Along the seafront of Naples in Italy, 100 chefs have collaborated to cook a 1,853.88 m long Neapolitan, which has been confirmed as the longest pizza ever made.
CD9, a popular boyband from Mexico, recently achieved the Guinness World Records title most CDs consecutively signed by the artist.
The huge slot machine competition involved 3,173 participants in an event organized by Muckleshoot Casino with support from Everi Games Inc. in Auburn, Washington, USA.
Applied Underwriters, a leading provider of workers’ compensation insurance and financial services for companies nationwide, recently broke the record for largest bobblehead.