Guinness World Records is partnering with the Virgin London Marathon for the 10th year running, giving participants in the iconic race the chance to become official record title holders.
The annual international light festival in the Russian capital has broken its own record for the largest projected image once again, and this year the video animation was even more spectacular.
Cervecera de Canarias, the mother company of Spanish beer brand Tropical, entertained beach-goers with four incredible Guinness World Records title attempts over the course of two weekends.
To promote the outstanding engine of its new 2017 Silverado HD, Chevrolet set a new Guinness World Records title for Largest banner flown by a vehicle.
Daher International Food Co. (DIFCO), the mother company of Lebanese cereal brand Poppins, achieved two impressive Guinness World Records titles during an event organised to launch the brand’s new packaging in Lebanon.
Forty-one year old professional stunt driver Vesa Kivimäki teamed up with Nokian Tyres to attempt a record that has remained unbeaten for 19 years.
New Zealand sweets brand RJ's Licorice celebrated its 21st birthday by creating the world’s largest liquorice allsort weighing a whopping 1,105.5 kg.
Hundreds of school kids, parents and Unilever employees lined up to high five a mascot in an exciting Guinness World Records attempt ahead of Global Handwashing Day.
Talented Chinese artist Yang Yongchun has created the world’s largest anamorphic pavement art to celebrate the opening of new tourist attraction Nine Color Rose Town in Lijiang, China.
In an impressive show of solidarity, an amazing 2,950 participants successfully set a new record for the longest chain of people clasping wrists at Jinnah Stadium in Islamabad.
For the sixth consecutive year, Guinness World Records has collaborated with the Scotiabank Toronto Waterfront Marathon to provide determined runners with on-the-Finish-Line world record verification on Sunday, October 16th.
Carnicas Ortola S.L wanted to attempt a world record as a fun way for the company to get involved with the Moros y cristianos festival.
Norwegian chefs broke the world record for the largest sushi mosaic as part of the 100-year anniversary celebration of the Bodø Glimt football club.
Over 1,700 school children aged from 7-11 are hoping to break the record for the largest drumming lesson today at the Copper Box Arena in the Queen Elizabeth Park.
Employees of the international vehicle glass repair company Belron have achieved a Guinness World Records title for the largest human image of a country/continent.
Car manufacturer unveils New Discovery SUV with huge plastic block construction made from an incredible 5,805,846 individual pieces during launch event starring Bear Grylls.
Guinness World Records has officially announced the incredible Sakyamuni Pagoda of Fogong Temple in Shanxi, China as the world’s tallest wooden pagoda.
Saudi Telecom Company (STC) wanted to find a special way to celebrate Saudi National Day and decided to attempt a record for the largest human image of a country/continent.
UHT Semsales sports club in Châtel-Saint-Denis, Switzerland wanted to do something special to celebrate its 20th birthday so they decided to break the world record for the longest marathon playing floorball.
At the European headquarters of car manufacturer Ford in Cologne, Germany, five dedicated gamers successfully broke the record for the longest marathon on a racing game.