Dressed in the colours of the UAE national flag, 2,223 young students worked together to form the world’s largest human transforming image.
Pastry and sweets manufacturer SAADEDDIN Co. unveiled the world’s largest fruit sculpture at the Saudi Marketing Conference in Jeddah, Saudi Arabia last week.
Enterprise software firm Deltek found a novel way of highlighting their cloud computing services recently with a successful record attempt during the company's Insight 2016 user conference.
The light display on the world's tallest building was the result of a successful record attempt at 'Most mechanical energy produced by pedalling on static bicycles in one hour'.
Beijing Redance League Technology Co. Ltd. organised a spectacular event in China that saw a staggering 50,085 people take part in the world's largest line dance (multiple venues).
After trying twice earlier this year, the PuckerButt Pepper Company has found a record holder capable of withstanding the mighty challenge of achieving the title for Most Carolina reaper chilis eaten in one minute.
In a brand new rivalry between American car manufacturers, Ford Motor Company has just sped past Chevrolet during an attempt at NASCAR Ford Championship Weekend in Homestead, Florida
At P&G’s annual Christmas event for entrepreneurs and brands called VIPuring Convention, 300 guests achieved the record for the most people washing dishes simultaneously using Joy dishwashing liquid.
Universal Studios Singapore in Resorts World Sentosa, Singapore is celebrating Guinness World Records Day by revealing their record-breaking 824,961 bulb exhibition.
As part of their global #DoYou campaign, PUMA Sports India Pvt. Ltd. wanted to attempt a Guinness World Records title that would celebrate empowerment and the inner strength of women.
In Berkshire, UK, Simon Berry and Experience Days marked GWR Day by attempting the world's highest bungee dunk.
Hundreds of children and families visiting LUNEUR PARK S.p.A. in Rome, Italy helped create the world’s largest display of toy windmills/pinwheels.
Intel Corporation put on a spectacular light show that has launched the American technology company into the record books for the second year running.
Thai hotel Anantara The Palm Dubai Resort in the UAE launched its gourmet food festival by attempting a brand new Guinness World Records title.
In honor of the third annual Great Pumpkin Giveaway, the Kris Lindahl Team accomplished a Guinness World Records title with a line of 8,672 pumpkins.
Chinese eSports team Wings Gaming took home a staggering $9,139,002 after winning the International 2016 global Dota 2 championship.
Ruth Lorenzo, who came fifth in the 2008 series of British talent show The X Factor, successfully set a new record for the most live concerts in 12 hours (multiple towns).
ADM Milling Ltd successfully broke the world record for the fastest field to loaf in an attempt to raise money for Great Ormond Street Hospital.
The incredible meat feast saw a total of 2,012 pounds of shredded pork successfully prepared to set the record.
It was an incredible moment when 908 brides-to-be congregated outside the Huqiu Wedding Dress City in Suzhou, Jiangsu, China and vowed to become Guinness World Records title holders.