WL Intelligent Technology Co. Ltd in China has just broken the Guinness World Records title for the most robots dancing simultaneously, after 1,069 synchronised machines completed a minute-long routine.
Li Chenyang and Wang Weixin drove a Roewe i6 16T (1.0T) an incredible 11,975 km across 77 cities, and managed to use just 2.99 litres per 100 km.
Dubai Aquarium & Underwater Zoo is now home to the world’s largest OLED screen, following a partnership with Emaar Entertainment and multiple record-breaking electronics company LG.
NBA’s Golden State Warriors star Kevin Durant led 3,459 kids in the world’s largest basketball lesson during an attempt at five venues across India.
To celebrate selling one million Exciter motorcycles, Yamaha Motor Vietnam decided to organise a record-breaking event that would be sure to thrill the country’s bikers.
As a respected sponsor of the 31st International Confederation of Midwives Triennial Congress, the global organisation of midwives associations, Johnson & Johnson Consumer Inc. wanted to distinguish this year by attempting a Guinness World Records title.
Fearless Girl may have grabbed the headlines at Cannes Lions this year, but what PR work has made a lasting impression on some of the sector's top creative brains?
75 years in the field of aviation mechanics has earned Al Blackman the Guinness World Records title for Longest career as an airline mechanic.
In a terrific display of innovation and technology, Guinness World Records can confirm that the Drone Racing League (DRL) has achieved the Fastest ground speed by a battery-powered remote-controlled quadcopter.
To celebrate World Emoji Day and the upcoming release of ‘The Emoji Movie’, Sony Pictures organised a Guinness World Records attempt for the largest gathering of people dressed as emoji faces.
Guinness World Records talks to multiple record-breaking stunt driver Terry Grant, who just achieved the furthest barrel roll world record with Jaguar.
Car manufacturer Nissan Automotive Europe and American Xpogo Stunt Team athlete Dalton Smith partnered up to take on an awesome pogo jump stunt.
Jaguar has just launched their latest E-PACE vehicle in record-breaking style, by achieving a spectacular, daring and gravity-defying Guinness World Records title.
Optics and imaging company Nikon has just set a picture perfect Guinness World Records title for the largest human image of a camera.
After another action packed week at the Cannes Lions Festival of Creativity, our SVP of Global Brand Strategy Sam Fay gives her favourite moments, key takeaways and top tips for those attending the festival for the first time.
Created in conjunction with Ragan Communications, find out how to change your events from one-offs to publicity bonanzas with our free download.
During our trip to this year’s Cannes Lions Festival of Creativity on the French Riviera, we caught up with Greg Stewart, chief executive of the Mobile Marketing Association.
This week Guinness World Records is thrilled to be a guest at Cannes Lions Festival of Creativity, offering delegates the chance to get involved with some exciting record-breaking activities.
Guardian Life Insurance Company of America invited employees and their families to “freeze” in the Scottsdale, Arizona (USA) heat for the Largest game of Freeze Dance (no elimination).
Sun Bingo has just achieved two Guinness World Records titles that were previously held by the company’s competitor GalaBingo.com.