After another action packed week at the Cannes Lions Festival of Creativity, our SVP of Global Brand Strategy Sam Fay gives her favourite moments, key takeaways and top tips for those attending the festival for the first time.
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During our trip to this year’s Cannes Lions Festival of Creativity on the French Riviera, we caught up with Greg Stewart, chief executive of the Mobile Marketing Association.
This week Guinness World Records is thrilled to be a guest at Cannes Lions Festival of Creativity, offering delegates the chance to get involved with some exciting record-breaking activities.
Guardian Life Insurance Company of America invited employees and their families to “freeze” in the Scottsdale, Arizona (USA) heat for the Largest game of Freeze Dance (no elimination).
Sun Bingo has just achieved two Guinness World Records titles that were previously held by the company’s competitor GalaBingo.com.
UberEATS and Tizoncito had quite the fiesta last week as they partnered to break the record for the largest serving of tacos.
Benefit Cosmetics’ Myer City Store Melbourne in Victoria, Australia has pulled off a Guinness World Records title after achieving the most eyebrow waxes performed in 8 hours by a team.
Multinational telecommunications company Vodafone India decided to celebrate reaching a milestone 20 million customers in the Gujarat region in record-breaking style.
A team of experts spend over 600 hours building huge construction outside the Liverpool ONE shopping centre in the UK.
Channel 4 radio presenter Stu Tolan has set a new record after completing a 5 hours, 25 minutes and 25 seconds live broadcast underwater in the 11 million litre aquarium at Atlantis, The Palm resort in Dubai, UAE.
Lloyds Banking Group wanted to host an employee engagement event during Mental Health Awareness Week that would be fun, educational and help raise money for the company’s partner charity Mental Health UK.
Dubai Festival City’s new multi-media attraction IMAGINE has just achieved its second Guinness World Records title, after creating the world's largest permanent projection mapping.
How campaigns with a purpose can capture consumer imagination and inspire the crucial feel-good factor.
The Speyside Cooperage Visitor Centre in Moray, Scotland decided to add a record-breaking element to their annual whisky festival in a bid to excite and entertain their guests.
Supermarket chain Lidl (Spain) wanted to organise a fun team-building event to engage their employees ahead of launching a new training program - so they decided to attempt a world record.
Owners of some incredible antique automobiles brought their prized possessions to take part in an incredible record attempt in the nation’s capital of San Juan.
Porsche Cars Great Britain wanted to put their Cayenne model to the ultimate test of power and performance by attempting to break a Guinness World Records title.
Harman International Industries wanted to launch the new JBL Flip 4 Bluetooth speaker in record-breaking style, so they attempted to set a new record for the most Bluetooth speakers playing from a single source.
Instead of predictable self-promotion, create the right story and tell it with energy, authenticity, and a healthy dash of pizzazz.