Instead of predictable self-promotion, create the right story and tell it with energy, authenticity, and a healthy dash of pizzazz.
Beverages company Les Brasserie de Bourbon wanted to show the people of Réunion the wide range of products on offer from their beer brand La Bière Dodo, while celebrating the local tradition of picnicking.
LG Electronics and Guinness World Records are celebrating after their collaboration to launch LG’s Centum System Washing Machine was awarded bronze in the Consumer Goods and Retail category at yesterday’s inaugural UK Brand Film Festival.
Asianet News Network Pvt. Ltd. of India recently attempted to set a new world record for the largest tree hug, in honour of the United Nations' International Day of Forests.
Over 300 employees of the German cable network operator Unitymedia became Guinness World Records title holders during a team-building event held at the RheinEnergieSTADION in Cologne, Germany last week.
Using a stunning display of 4,968 paint cans, Grupo PPG Comex, has officially achieved the record for the Largest paint can mosaic.
Sanki Mayor, a nutritional product company, gathered several people at the Banamex Center to try and break the record for Largest hot chocolate party in honour of its seventh anniversary.
Turkish home and professional appliances manufacturing company Vestel has achieved a Guinness World Records title for creating the largest animated mobile phone mosaic.
Virtual reality has been on the rise in technological world, and to keep up with this growing trend, members of the company YPO, in junction with the company Mobileye, set a new Guinness World Records title for the Most people using virtual reality displays.
Beverage company Coca-Cola HBC Bulgaria has broken the Guinness World Records title for the Largest glass bottle mosaic.
The consumer technology company set up ‘Wish Boards’ in their many retail stores around the country and invited members of public to write messages to soldiers on post-it notes.
Frances Quinn, a former winner of TV baking competition The Great British Bake Off, recently teamed up with Hambleton Bakery to cook up a new world record for the largest Jaffa Cake.
Hundreds of marketers have left their mark at the Marketing Week Live 2017 event in record-breaking style by setting a new Guinness World Records title for the most contributions to a colour by numbers.
Tata Global Beverages Limited (India) hosted the largest gathering of people wearing capes to celebrate the launch of their new Tetley Super Green Tea.
Russian flour exporter JSC MAKFA has achieved a Guinness World Records title after mixing up a mouth-watering 12,716 pancakes ahead of Shrove Tuesday.
Car and motorcycle manufacturer Suzuki Philippines Inc. wanted to make this year’s annual Raider R150 Summit more memorable than ever, so they decided to attempt a Guinness World Records title.
Trophy-winning flairtender Kovacs Gyorgy from Hungary has just achieved a Guinness World Records title for the most flips of a bottle on the back of the hand in one minute.
Indian human resources company HR Anexi Pvt. Ltd. organised a sizzling Guinness World Records attempt to celebrate the 50th anniversary of Jewelex, one of its clients.
Start-up company Medano Coffee Pte Ltd (Singapore) luxury coffee pods feature adds 22K gold dust, while speedy baristas serve up a new title for Nestlé Portugal.
After an enticing game against West Virginia on Monday, fans in the stands set out to beat the UK Wildcats record of 126.4 decibels.