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The rivalry continues between two car giants with Chevrolet breaking Ford’s astounding record for the Largest banner flown by a vehicle.

The event took place in Kuwait City with a 435.79-m² (4,690 ft² 118 in²) Kuwaiti flag flying over 100 metres without touching the ground.

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Chevrolet first set the record in September 2016 with a 297.6 m²-banner (3,203 ft²) before Ford flew one measuring 383.18 m² (4,123.55 ft²) two months later.

Now Yusuf A. Alghanim & Sons Automotive, the exclusive Chevrolet dealer in Kuwait, has now reclaimed the record for its partner.

Yusuf A. Alghanim & Sons arranged the record attempt to celebrate the 70th anniversary of its partnership with the car manufacturer’s parent company, General Motors, as well as 100 years of Chevrolet trucks.

Using a 6-litre V8-engined Silverado 3500HD, onlookers at Wafra, watched the truck set a new record.

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Director of Corporate Communications of Alghanim Industries, Abdullateef Al-Sharikh said: "We are proud of the Guinness World Records feat that Chevrolet Alghanim achieved at this event.

"We’d like to dedicate this achievement to all Chevrolet Alghanim customers for their loyalty and trust. For more than 70 years, generations of customers in Kuwait have welcomed Chevrolet into their homes. Since the beginning of our relationship with General Motors, we have worked together to enrich our customers’ experiences. We look forward to achieving more milestones together."

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Senior General Manager of Chevrolet Alghanim, Abdallah Mouazzen added: "The strong Silverado 3500HD, which is also known as the 'King of Trucks', has been able to demonstrate its strong performance and ability through setting a new Guinness World Records title.

"We are proud at Chevrolet Alghanim of the performance that all Chevrolet trucks offer to our customers, and this year we are celebrating the 100th year anniversary of Chevrolet trucks."

 
 
Want to celebrate your company’s anniversary or achievement in record-breaking style? Visit our Business Solutions pages or contact us today to find out how a Guinness World Records attempt could bring people together and make your business success known.