Samsung Gulf Electronics (UAE) wanted to launch its Galaxy Note8 flagship device by demonstrating its “Do Bigger Things” slogan by setting a Guinness World Records title.
The consumer electronics brand already boasts a number of impressive world records, but for this attempt they chose to create the Largest LED structure.
Samsung recreated the Galaxy Note8 logo using 37,965 sparkling LED lights in Burj Park, Downtown Dubai.
The photograph featured shows the view of the record attempt from the observation deck of the Burj Khalifa, the world’s Tallest building.
Samer Khallouf, the Official Guinness World Records adjudicator, verified the achievement and presented a certificate to Tarek Sabbagh, Head of IT & Mobile (IM) Division at Samsung Gulf Electronics.
“This interactive reveal allowed us to express our ‘Do Bigger Things’ messaging to our consumers in a completely new and exciting way,” he continued. “With our Galaxy Note8, you won’t just think; you’ll do. We want to empower everyone to achieve their ambitions and dreams in a bigger way.”