Fearless Girl may have grabbed the headlines at Cannes Lions this year, but what PR work has made a lasting impression on some of the sector's top creative brains?
A month on from Guinness World Records’ partnership with ICCO at the House of PR this year, where we offered Cannes Lions guests the chance to a break a world record, we explored what work had really resonated with senior PR industry folk.
At a recent #CannesUncovered event, held jointly with Guinness World Records, the PRCA & ICCO and hosted by the MSL group, our panel - which included Kev O'Sullivan, executive creative director of FleishmanHillard Fishburn, Mark Walsh, consumer director of Ketchum London and Candace Kuss, director of social media of H+K Strategies - told all about the campaigns that left a lasting impression.
Watch our video to find out which campaigns really made a difference and what the Cannes Young Lions PR Silver winners had to say about their experience.
While you’re here, why not check out some inspiration of the record-breaking kind.