In celebration of their new smart fortwo electric drive model, Mercedes-Benz Canada set a buoyant new record using the vehicle for the Most balloons suspended by static electricity.
A team of employees from Mercedes-Benz Canada and its advertising and media agencies, BBDO and OMD, achieved a new title by using static electricity to hang 415 balloons from a single wall.
In order for the attempt to be considered successful, the balloons needed to be manually inflated with the use of a hand-held pump, and all participants checked to make sure no hair product was assisting the balloons in sticking to the wall.
Virginie Aubert, Vice President of Marketing at Mercedes-Benz Canada, explained the concept behind the bid for record-breaking glory.
While the attempt took a good amount of planning and several rounds of testing, the final setting took place at a sound stage in Toronto’s west end.
This accomplishment marks the first time this record has ever succeeded.