Last weekend in Caerano di San Marco, Italy, Italian sport and fashion accessory manufacturer Diadora invited amateur footballers and local kids from soccer schools to get involved in a Guinness World Records attempt for the Most people keeping a football in the air.
 
Most people keeping a football in the air kids
 
A staggering 1,406 people simultaneously maintained a keepie uppie for the required ten seconds and managed to win the title, as confirmed by Guinness World Records adjudicator Lucia Sinigagliesi.
 
Most people keeping a fooball in the air certificate presentation
 
The brand wanted to give it’s buyers a chance to participate in an exciting yet non-competitive activity to mark the launch of Diadora’s latest football shoes, Diadora Brazil.
 
Most people keeping a fooball in the air kids with certificate
 
They smashed the previous record of 1,377 which was achieved by the People's Government of Linzi District of Zibo Municipality (China) at Linzi People’s Square, Zibo City, Shandong Province, China, on 17 September 2011.