The Stade Amédée-Domenech proved to be a pretty intimidating place to be last month when French rugby fans made a successful attempt for the largest Haka world record.

The incredible spectacle saw a total of 4,028 participants on the pitch performing the traditional Māori war cry dance in unison following the Top 14 league match between home side C A Brive Corrèze Limousin and Bordeaux.

Haka-2.jpg

Organised by the agency Yves Hunt for Mazda Automobiles France to highlight their sponsorship of CA Brive Corrèze Limousin, both sets of supporters took part in the attempt together on the pitch to beat the previous record of 3,264 participants set in New Zealand in 2008.

The haka has become synonymous with rugby after New Zealand’s All Blacks team began performing the ritual before their international matches during a tour in 1888–89.

HAKA-eva.jpg

The attempt attracted widespread national coverage with an audience reach of 1.6million, with news of the attempt featuring in publications such as Le Parisien, Le Figaro, and Lunion.

The event also gathered huge interest digitally, with online coverage garnering a media reach of over 22million, with a video of the record attempt on YouTube having also been viewed 16,681 times at the time of writing.