Male grooming company Gillette UK have marked Movember – the annual moustache growing charity event - in appropriate style by setting a new world record in London.

Teaming up with UK beauty and health retailer Superdrug, the firm successfully set a new title for largest shaving lesson with 334 members of the public styling their facial hair.

This event took place last Saturday at Westfield Stratford shopping centre in London’s east end Gillette have broken the Guinness World Record for the Largest Shaving Lesson, as part of its partnership with the Movember men’s health charity campaign.

It beat the previous record of 332 participants set by Gillette UK’s counterparts in India at Chitrakoot Grounds in Mumba in April last year.