The sons of multiple record-breaking strongman Rev. Kevin Fast (Canada) have followed their father’s footsteps by attempting the record for heaviest vehicle pulled by a pair.
After trying twice earlier this year, the PuckerButt Pepper Company has found a record holder capable of withstanding the mighty challenge of achieving the title for Most Carolina reaper chilis eaten in one minute.
In a brand new rivalry between American car manufacturers, Ford Motor Company has just sped past Chevrolet during an attempt at NASCAR Ford Championship Weekend in Homestead, Florida
This week’s Classics clip takes us back to Lake Päijänne in Asikkala, Finland where freediving athlete Johanna Nordblad set a world record on 14 March 2015.
Australian trick shot experts win back their title with a spectacular new attempt at Mauvoisin Dam in Valais, Switzerland.
Iowa-born astronaut Peggy Whitson launched into the final frontier today, achieving a new record title for Oldest astronaut-female.
A round up of some of the exciting confirmed around the world in honour of GWR Day 2016, including titles for the shortest married couple, the Harlem Globetrotters and even a parrot.
A spectacular ensemble of colourful elephants put together by the Wildlife Conservation Society were displayed at the renowned Bronx Zoo in Manhattan (USA) on the twelfth annual GWR Day.
Paulo Gabriel da Silva Barros and Katyucia Lie Hoshino, both of Brazil, have been verified at a combined height of just 181.41 cm (71.42 in), and became world record holders back in September after tying the knot.
Universal Studios Singapore in Resorts World Sentosa, Singapore is celebrating Guinness World Records Day by revealing their record-breaking 824,961 bulb exhibition.
In Tokyo, Japan, Keisuke Yokota broke his own record for the most traffic cones balanced on the chin with an impressive 26.
As part of their global #DoYou campaign, PUMA Sports India Pvt. Ltd. wanted to attempt a Guinness World Records title that would celebrate empowerment and the inner strength of women.
Nabil “Billy” Karam from Lebanon has the world's largest collection of model cars and largest collection of dioramas, as confirmed on #GWRday.
In the United States, an exceptionally talented parrot has become the first animal to set a record on Guinness World Records Day 2016.
No strangers to setting new records on GWR Day, illustrious exhibition basketball team, the Harlem Globetrotters have come back again to smash even more records for this year's celebrations.
Today marks the twelfth annual Guinness World Records Day, which will see thousands of people across the globe come together for one very special celebration of record breaking.
In Ibaraki, Japan, Ayumi Sakamaki and the Double Dutch team Diana of Toride set a new record for the most double Dutch-style skips in 30 seconds.
Catch up with all of the recent highlights from our incredible live broadcasts on our official Facebook page with our regular round-up of all the action.
Thursday 17 November marks the 12th consecutive Guinness World Records Day and 2016 promises to be the most exciting one yet.
In Wiltshire, UK, 28-year-old magician Martin Rees set an incredible new record for the most magic tricks performed in a single skydive.