Those who attended Shephard Exposition Services’ annual SandboxLIVE received the unique opportunity to attempt records at this year’s event in Atlanta, Georgia.

The exhibition services provider which typically serves trade shows, conferences, and corporate events, wanted to encourage its key customers and prospects to challenge themselves to go beyond the expected.

Organisers decided one way to do so would be by having guests take part in attempting an official Guinness World Records (GWR) title.

With an official adjudicator onsite to verify the attempts, several people got the chance to try their hand at two record titles at the GWR! Live booth which contained coaches, leaderboards and materials for each title offered.

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Event organizers came from across the US and those who attempted the records during the three-day event from 16-18 July became highly competitive.

With the chance to become the record holder for the Fastest time to stack two 20 brick right angle LEGO towers (simultaneous hands) and Fastest time to stack 10 golf tees on 10 golf balls (team of two), many would revisit the live booth in between sessions to participate in the unique networking experience.

With guided practice and enthusiasm from all participants, several final shows were held at the booth to see if any attendees could break the record.

On the second day of the conference, Senior Sales Engineer Alex Reddick achieved a new record for the Fastest time to stack two 20 brick right angle LEGO® towers (simultaneous hands) with a time 37.793 seconds.

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"I have been a fan of Guinness World Records since reading the books as a kid. When I saw that they had an activation at the Shepard Sandbox with a real judge where you could break real records, I knew I had to go for it.  After a few rounds of practice, I was able to shatter the world record I attempted by over four seconds on my second official attempt!  I guess all those years of playing with LEGO payed off! This activation was one of the most fun things at the event, not only for me, but for the other attendees at the event who were there to cheer me on. This is a great idea for other show managers to consider for their events,"Alex Reddick.

The following day, Jordan Purdy and Hannah Farhadi managed to complete the Fastest time to stack 10 golf tees on 10 golf balls (team of two) in an intense 19.87 seconds.

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Nicole Coté, Shepard’s Director of Marketing said: "Guinness World Records participating at SandoxLIVE fit beautifully into our theme this year of taking events 'Beyond the Expected'. 

"Our program was dedicated to teaching attendees how to create meaningful experiences to connect audiences and exceed the expectations of their participants, which aligned perfectly with GWR’s mission and the engaging and fun activation they brought to the event."

Could a Guinness World Records attempt enhance attendee engagement at your event or conference? Visit our Business Solutions section to find out more about our unique and entertaining activities, or talk to our employee engagement team today.