As part of the UK Prime Minister’s VVIP Trade Delegation to China, Guinness World Records has signed a comprehensive strategic partnership with China’s Foreign Languages Teaching and Research Publishing Limited (FLTRP), witnessed by ministers and leaders of UK and Chinese business.
The GWR-FLTRP partnership will encompass a series of publishing, e-publishing and live event initiatives. Together the two brands will engage hundreds of thousands of young people in educational world record challenges and provide millions more with inspiring educational content accessible in print and across digital devices. Additionally, the partnership will include national record breaking challenges and interactive live events, alongside new English language teaching materials for FLTRP’s 20 – 30 million English language students and free downloadable materials for Chinese schools.
The Comprehensive Strategic Partnership will harness the unique power of record-breaking to engage, educate and entertain, and offer millions of Chinese children the opportunity to become OFFICIALLY AMAZING.
Prime Minister David Cameron, said of the business delegation: "I am delighted that Guinness World Records are joining me in the largest British business delegation to go to China this century. This Government's priority is to secure the economic recovery and we are determined to all we can to help British companies to succeed in the global race. I am firmly committed to playing my part which is why I have taken more than 130 business delegates to China, including Guinness World Records. My aim is to open the door for them in this fast-growing market, creating opportunities for them to expand their business."
Alistair Richards, Global President, Guinness World Records and President Cai Jianfeng of FLTRP signed this wide-reaching agreement on Monday 2 nd December at an official event - entitled Generation UK - which celebrated UK-China educational partnerships and was hosted by British Ambassador to China Sebastian Wood.
This high profile trip is the Prime Minister’s first business delegation to China since taking office and the aim of the VVIP Trade Delegation is to reinvigorate the partnership between both countries, uniting British business leaders with their Chinese counterparts. Monday’s event marked the start of the delegation event which will move on to visit Shanghai and Chengdu.
On joining the delegation and signing the official partnership with FLTRP, Alistair Richards commented: “I am honoured to be a part of this historic trip which has demonstrated the UK’s commitment to further enriching the business bonds between our two countries, just as our own partnership with FLTRP will do for millions of Chinese young people and language students. Guinness World Records is exceptionally proud to be joining with FLTRP on the CSP and inspired by the shared educational objectives of our two brands. Our partnership brings together two market leaders which are both confident to learn as well as to teach. Our partnership is an example of the enormous potential for educational and cultural exchange between the UK and China.”
Generation UK is a three-year British Council campaign that aims to grow the number of UK students participating in study or internship programmes in China and to increase the funding and number of scholarships and internship places available for UK students to gain experience in China.