Long known for his solo exploits in the world of full body burns, Ted Batchelor has - for the second time - brought some friends along with him on the path to history.
Batchelor partnered with Hotcards.com to break the Guinness World Records title for the most people performing full body burns this week, totaling 21 participants willing to literally light themselves on fire.
Taking place at what was dubbed the Hotcards Burn in Cleveland, Ohio, USA, the group burn included a local politician, radio personalities and local business owners. The attempt helped raise sponsorship money for the Cleveland Foodbank and Brick by Brick, an Ohio-based charity that aids women and children in South Africa.
Those taking part were in the hands of a pro, as Batchelor's career has now seen him break Guinness World Records for full body burns on five separate occasions. Twice he's helmed a successful attempt at this group effort. Three times, he's broken the record for longest duration full body burn as an individual.
The previous record for most people burning at once was 17, and had stood for more than four years.
Hotcards.com created a video documenting the event, and you can see how it all went down (or up...in flames!) right here:
The Guinness World Records 2014 book edition is on sale now at all major retailers. Find a full list here. Don't forget to also download three exclusive digital books, available now exclusively at iBooks: " Awesome Animals," (free download), " Colossal Constructions," and " Incredible People."