German tyre manufacturer Fulda Reifen got a grip of two Guinness World Records titles earlier this month when it set new benchmarks for "Shortest braking distance of a vehicle on ice" and "Fastest vehicle slalom on ice".
Aiming to highlight their Kristall Control HP tyres ability to deal with ice and snow, the record attempts were conducted at temperatures of 25 degrees below zero near Whitehorse in Yukon, Canada.
For the "Shortest braking distance of a vehicle on ice" attempt, driver Ferdinand Stuck had to brake a Subaru Impreza from 48 km/h to zero on the frozen Schwatka Lake.
Despite a seemingly hard-to-beat reigning record of 56.6 meters to better, Ferdinand managed to bring the Fulda tire- equipped car to a halt at 48.132 meters.
This sliced off an impressive eight meters from the original benchmark - around the length of two cars.
To put the achievement further into context, when the Impreza came to a standstill, the previous record holder was still driving at 18 km/h.
Not content with one record, the team then made a second successful world record attempt, this time taking the title for the"Fastest vehicle slalom on ice".
For the 750-meter route, which contained a total of 50 cones, 15 meters apart and a run-up of 15 meters, Ferdinand took just 1.33:88 minutes.
Speaking after the successful attempts, Susanne Knickel, Head of Marketing at Fulda Germany said: "With the two world records and the other two peak performances in the arctic winter, Fulda Kristall Control HP has once again shown that it is fully reliable even under the most extreme conditions".