US alternative band Flaming Lips have beaten Jay-Z's world record for the most live shows performed in different cities in 24 hours.
The veteran band played eight times across the Mississippi Delta for a record attempt that formed part of MTV's O Music Awards.
The gig marathon kicked off yesterday in Memphis, Tennessee, with the group eventually playing their final show of the night at the House of Blues in New Orleans, Louisiana, ending with the band beating the record with a full 20 minutes to spare.
The attempt bettered hip-hop star Jay-Z's record set in 2006 of seven shows played in 24 hours travelling from Atlanta to Los Angeles.
Speaking after the final gig, frontman Wayne Coyne said: "At five o'clock this morning you thought you were going to crawl in, barely be able to sing and hope you can just survive it.
"But as the day went, everywhere we would go they'd give us energy - now I feel I could go another 24 hours."
The band were joined by various support acts during the mini tour, including legendary singer-songwriter Jackson Browne, Grace Potter & The Nocturnals, Neon Trees and Jackass stuntman Chris Pontius.
Rules for the record mean each concert must take place in a different city, with the list of the cities having to be pre-approved by Guinness World Records.
Each performance must be given before a paying audience (in receipt of printed tickets) in a recognised venue, with a registered audience capacity of at least 300 people, while the artist or band must perform continuously for period of at least 15 minutes.
Viewers in the US can watch highlights of the band's record-breaking day at http://www.omusicawards.com/
