A record-breaking, half-tonne box of pasta went on sale in
supermarkets this week - but not in the world's spaghetti capital
of Italy.
Food manufacturers Barilla Turkey took the title for the "The
Largest Box of Pasta", after teaming up with Turkey's Migros
Ticaret supermarket chain to stock the super-sized helping of
penne.
The pasta box was unveiled in Torium 5M Migros Shopping Mall,
Istanbul yesterday, and went on sale for 999 Turkish lira ($560),
with delivery understandably included in the price.
Under the Guinness World Records guidelines for the new record
category, the box had to be at least ten times the size of the
original product, had to be filled with the exact same kind of
pasta as a regular box, and also had to be made from the exact same
materials as a standard box.
The official measurements for the mega pasta box carried out by a
GWR adjudicator were 1.54 m in height and 1.30m in width.
Barilla Turkey , Middle East&Africa Market Director Mr. Günes
Karababa and his team were on hand to receive their record
certificates.
The special boxes will be sold at supermarkets in Istanbul, Edirne
and the resort port city of Bodrum. All revenues from the sales of
the massive cartons will go to the United Nations Children's Fund
(UNICEF).
Turkey consumes 450,000 metric tons (496040 tons) of pasta per
year, and is the world's No. 5 producer.
