Toy and family product company Mattel is bringing more than 390
tons of snow to seven Winter Wonderland events at inner-city
schools tomorrow, which will feature sledding, making snow angels,
racing Hot Wheels cars down a 40-foot track, special photo
opportunities with Barbie®, and a chance to meet Santa.
Mayor Antonio Villaraigosa will attend the Winter Wonderland event
on December 12 at Figueroa Elementary School in the Watts
neighborhood of Los Angeles, California to show his support of
Mattel's efforts and further raise awareness of the importance of
play in a child's life.
The following day, with the snow-making expertise and guidance of
MagicSnow, 400 elementary-age children from LA's Best after-school
programs will team up with 800 Mattel employees and special WWE
guests at the Winter Wonderland Event.
In a race against the clock to build 1500 snowmen in 60 minutes or
less, the team will attempt to break the current Guinness World
Record for the most snowmen built in one hour.
Mattel 12 Days of Play began in 2010 as a way for Mattel employees
to give back to the communities in which we live, work and
play.
In lieu of holiday parties, departments across the Mattel
organization held volunteer events to bring fun, play, joy and toys
to children during the holidays.
Today, Mattel employees, volunteers, partners and brand teams such
as Barbie®, Hot Wheels®, Fisher-Price®, Thomas & Friends® and
American Girl® will come together with local schools, community
organizations, children's hospitals and other charities to create a
series of memorable moments for underserved children.
Mattel to attempt Guinness World Record of most snowmen made in one hour
By GUINNESS WORLD RECORD NEWS
Published December 12, 2012
